Are you stuck trying to grow your IG and get clients for your business with no results, fam?

Don’t worry! I got some tips for you.

If you are posting content non-stop and still have trouble growing you may want to try collaborations and influencer campaigns.

If you are not as concerned about growing your account, on the other hand, there are also ways to get clients leveraging other people’s accounts.

Promotion campaigns can help you connect with influencers and their followers so they get to know you and your products and services.

The best thing about working with influencers is that their audiences know, like & trust them. That endorsement is extremely powerful.

So try it out! Find partners to collaborate with, use promotion posts, get your name out there! And don’t forget to tell me @pena so I can be the first to know when you’ve started bringing in the followers and sales!

How many of you have a business fam? Or are starting one? If either of those questions apply to you I’m going to drop a bomb here for you.

What do you think are the main problems business owners and entrepreneurs struggle with?

Hint: It’s not something that comes to mind right away. It’s often those little things that you overlook until they become a big problem.

I know for a fact that I struggled with focus for a long time, I jumped from one thing to another and never really focused on only one. Don’t waste your time on starting 5 businesses at the same time if you won’t be able to manage them. Even if it’s just a single business, you need to focus on your specific audience and potential customers. Don’t try to expand too fast or it will come back to bite you.

And speaking of time I really recommend you work on building your team. A single person can only do so much. You can’t work on getting clients, making content, delivering for your clients, do your finances, etc. by yourself. Find somebody that specializes in the things you need.

Do you need to run ads? Instead of trying to learn them from scratch and doing everything else at the same time hire a specialist. You as the CEO need to focus on setting a direction and making sure everything works as intended, you can manage your team but let them do their thing while you do yours.

I don’t want you to waste your time fam. I would love to help you grow your business so you don’t get sidetracked and waste hours, days, maybe even months before things start taking off for you. Please, shoot me a dm on Instagram @pena and let me know what business you are in and how I can help you succeed.

My business thrives on Instagram. It helps me connect with other entrepreneurs, with all of you that are part of my community and with anybody else that is looking for the kind of help that I can offer.

But you don’t HAVE to use Instagram. I know some of you probably have put much more time and effort into Facebook or maybe even LinkedIn.

So I’m sharing with you the secret method I used to start creating content that attracts people and helps you connect with your ideal community and clients.

This is what I call the 4 pillars of Instagram but they apply to all social media platforms. It’s the art & science of social media.

So if you have just started posting selfies and that hasn’t worked for you follow these tips and start rocking social media, once you got that step down start using it for your business as well, and shoot me a DM on Instagram @pena so I can better help you start growing your business!

Social media is a great tool for every business to put themselves out there and interact with their community. And that word I used is key, community.

If you just see social media as a numbers competition and only want to have bigger numbers than your competitors you are already losing the game.

You want to reach out to an audience, turn them into followers and turn those followers into a community. That’s where the magic happens.

And your community doesn’t have to include only your ideal clients, you can actually build relationships with others in the business as well. Find key people and accounts you can partner and work with, that will make your life easier.

And even if you are a business and want to get clients never neglect your community and content, a good relationship with your community and great content are the foundation of your business presence on social media.

I tell you to use social media for your business a lot, and some of you have asked me how to actually grow your social media. Don’t worry, I got you fam! 

We all know that content is king, if you don’t have content it’s the same as not having social media. However having bad content is actually worse than having no content at all! The algorithm sees your stats, it shows people the content and if your content is bad the algorithm will stop showing your content.

The key here is to use the algorithm in your favor. Since the algorithm wants to show content that people want to see then you need to understand what that content is and make similar content so you grab people’s attention.

This is where your #1 tool comes in. It’s market research!

Study the content that people like and model it. If it works for others it will work for you, find what makes a certain post funny/impactful/etc. If you understand why people loved it you can make your own content based on those principles and people will like and share your content as well.

But I want to give you a freebie on top of what you can do, so let’s just jump into the #1 tool that Facebook itself gave us. Just think about it for a moment, the best tool on instagram for driving sales to your business is also one I see a lot of people don’t really take advantage of. That is Instagram Stories.

Instagram Stories have a lot of useful tools to drive engagement: polls, questions, and the best of all, swipe up! Have you used Instagram Stories to drive sales for your business? If you haven’t yet, send me a DM @pena so I can help you make money by using Stories.

If you think about social media for business, which one do you think is the most powerful you can use? If you have been following for a while and predict I’m going to say Instagram you are 100% correct. But hold on, I’m not being biased here, there’s a good reason for me to say that!

First of all, Instagram offers something that no other platform offers right now. Ease of access from the content to the offer.

Think about it, you can run a story and with a simple swipe up people can get to your ecom store or your funnel. If you want to do that on other social media platforms you need several clicks, and in marketing you want as little friction as possible for your customers.

And while we are talking about stories, those are a big plus as well!

Tools like polls, questionnaires, etc can really help you deliver your message and interact with your community. That’s something that social media like Youtube doesn’t offer. The interaction game on Insta is just too good to pass up!

Are you using Instagram for your business? If you aren’t let me know why not and make sure you start now! Don’t leave money on the table, I want you to succeed and Insta is the best tool you can use for your social media right now!

I’m starting strong today fam, it's a big question time. What are you working on? Is it your business? Maybe social media? Those two are the things people ask me about the most and there’s way more in common between them than you might think.

The very first point in common is market research. Would you open up a business without knowing if people are even interested in what you have to offer? Information is the key here, the more you know the better. 

If any of you are familiar with the Art of War you should know that knowing yourself, knowing the enemy and knowing the battlefield will help you become the winner. In this case the battlefield is the market, what do people want? The enemy are your competitors, what are they doing for clients to choose them? And of course you have to know yourself, is this the correct business for you? Or the correct niche for your social media?

Be smart, plan your moves ahead of time and be ready to pivot and make changes if things aren’t working out. But don’t give up easily, there will be difficult times, I know all about it, there was a time when I had to survive based entirely on granola bars and water, I couldn’t even have a complete meal for a few days.

I don’t want you to starve or go through rough patches if you can avoid it though. I had no mentors at that point in time so I made some mistakes and poor decisions, things changed once I started hanging out with the right people and learning from them. And I want to help you with your business too. Shoot me an instagram DM @pena and let’s talk about your business and how you can get on the path to success without having to starve like I did.

Today I’m sharing with you the ugly bits from my past, and I’m not talking scandals or hot takes here. Some of you may not know this but there was a point in time I could only eat a granola bar and drink water per day. That is one whole granola bar per day, if that’s not broke I don’t know what is.

I was completely in ruins but the moment my life started to turn around was when I started networking and collaborating. There were so many opportunities that came to me because I started to offer value for free.

Free is not for everyone though. And I don’t mean you shouldn’t do it. The question here is who is your market and what’s your brand? Find something that you are good at and people are willing to pay for, then start offering some free advice in the places where the people you want to network would hang out. I offered marketing advice on Facebook groups completely for free!

I chose specific Facebook groups because there were real business owners there, they were my target audience. My personal branding was an expert on Instagram Marketing, they wanted help marketing on social media and I was the expert so we worked together like that.

That’s my story though, you need to build your own. To start doing that, think hard about what your brand is, what you offer, and what kind of people want what you offer and are willing to pay for it. That’s the basics of business, it doesn’t matter what service you offer, if it’s good and in demand you can use the same strategy.

So go ahead to Instagram and find me @pena, send me a DM and let me know what your business offers and me and my team can definitely help you position yourself so you can find your dream clients.

Hey fam! I’m bringing you today an older 1 on 1 call I had with Chuckie Snider. He is one of the most engaged students EVER in the FB student group and he started rocking it once he went hard on Instagram.

The most important reason I wanted to share Chuckie’s insight with you is because he is the kind of proactive person that really chases success and doesn’t get discouraged by obstacles.

Just listen to him! He knows what he struggles with the most and focuses on what he is good at. And sometimes, if you aren’t sure, you just need to go at it. Don’t focus too much on making everything perfect, just start and improve as you go, you can’t predict all your obstacles so there’s no point in trying to avoid them before you even start.

That’s the key I want you to take away, listen to Chuckie, learn from his experience and build your own empire!

I know I’ve been talking to you about Instagram and business for a while, there’s a good reason for it and here’s why.

A lot of influencers are broke because they have no idea how to earn money and how to budget it.

And a lot of businesses struggle with getting customers. 

What I want you to learn is a bit of both sides. I want you to succeed and for that it’s way better to know enough of both to start bringing in the money. 

If you are an influencer with a big following but struggling then it comes to money pay attention to the business info I deliver. If you have a business and want to connect with the people you will help pay special attention to how to use instagram.

I don’t want you to be broke, let’s work on it and start growing our communities and earning that money!