Social media is a great tool for every business to put themselves out there and interact with their community. And that word I used is key, community.

If you just see social media as a numbers competition and only want to have bigger numbers than your competitors you are already losing the game.

You want to reach out to an audience, turn them into followers and turn those followers into a community. That’s where the magic happens.

And your community doesn’t have to include only your ideal clients, you can actually build relationships with others in the business as well. Find key people and accounts you can partner and work with, that will make your life easier.

And even if you are a business and want to get clients never neglect your community and content, a good relationship with your community and great content are the foundation of your business presence on social media.