Today I’m sharing with you the ugly bits from my past, and I’m not talking scandals or hot takes here. Some of you may not know this but there was a point in time I could only eat a granola bar and drink water per day. That is one whole granola bar per day, if that’s not broke I don’t know what is.

I was completely in ruins but the moment my life started to turn around was when I started networking and collaborating. There were so many opportunities that came to me because I started to offer value for free.

Free is not for everyone though. And I don’t mean you shouldn’t do it. The question here is who is your market and what’s your brand? Find something that you are good at and people are willing to pay for, then start offering some free advice in the places where the people you want to network would hang out. I offered marketing advice on Facebook groups completely for free!

I chose specific Facebook groups because there were real business owners there, they were my target audience. My personal branding was an expert on Instagram Marketing, they wanted help marketing on social media and I was the expert so we worked together like that.

That’s my story though, you need to build your own. To start doing that, think hard about what your brand is, what you offer, and what kind of people want what you offer and are willing to pay for it. That’s the basics of business, it doesn’t matter what service you offer, if it’s good and in demand you can use the same strategy.

So go ahead to Instagram and find me @pena, send me a DM and let me know what your business offers and me and my team can definitely help you position yourself so you can find your dream clients.