When social media first emerged as a business marketing platform, all that was required to stay ahead of the competition was a consistent posting schedule. Today, brands needs a more targeted strategy to reach their audience.

Most businesses have a social media presence, but many haven’t defined their key goals. Setting concrete benchmarks is essential to measuring your progress.

Many businesses treat all social media channels the same, but this isn’t the most effective approach. Rather than using every available social channel, focus on the ones that best reach your target audience.

A good social media marketing strategy is one that is well planned and consistent. Here are six steps you should take to create a strong social media marketing strategy.