Why are hashtags so important on Instagram? The reality is they’re the secret sauce to success. Instagram has very limited search capabilities as a platform, and one of the best ways to get found and get more eyeballs on your content is to use hashtags. They allow you to show up in various searches for your target audience and help more people find your content.

Now that you know you can use Instagram hashtags and want to put them in all of your content, it’s worth noting that there’s no guarantee that you’ll actually show up in any specific hashtag search. All of the results for hashtags are sorted by the algorithm.

Your Instagram feed posts are your best opportunity to appear in search results for various hashtags. But not every hashtag will work the same way. You need to be strategic about which ones you use and how you combine them.