If you had to start your nonprofit’s marketing from zero, where would you focus first?

In this episode, Kelly Notcutt shares the five essential steps to build a strong, sustainable marketing foundation that attracts donors, grows your audience, and actually makes your life easier.

✅ Nail down your core messaging so donors instantly connect with your mission

✅ Build a bank of high-quality photos & videos to visually showcase your impact

✅ Develop a compelling storytelling strategy that sticks with supporters

✅ Prioritize engagement over perfection (stop overthinking and start connecting!)

✅ Master repurposing to save time and work smarter across multiple platforms

Kelly shares lessons from her own experience of building a nonprofit marketing strategy from the ground up—what worked, what didn’t, and the key principles that can transform your nonprofit’s visibility and fundraising success.

If you found this episode helpful, leave a review and share it with another nonprofit leader who needs a strong marketing game plan!