How do you sell partnership technology when there’s no such category as partnership technology?

 

You have to create the category and the brand at the same time.

 

On this episode of Louder Online, I sat down with Mike Head, the GM of Impact.

 

What we talked about:

• The 4 stages of partnership lifecycle management
• A mature partnership program can drive 28% of revenue
• How to make category creation and branding happen at the same time