Louder Online-The Digital Fast Lane

How do we get people to understand more about who we are?  What do our customers and prospects want to know? These are some of the questions that you’ve probably asked to improve your brand strategy.

In this episode of The Digital Fast Lane, I heard from Kevin Sellers, CMO at Ping Identity. He outlined the strategies the company used to market globally, manage different buyer personas, overcome the challenges of increasing awareness, and more.

Find Kevin on LinkedIn!

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

In this episode of The Digital Fast Lane, I talked with Sam Farnham, Associate Director of Marketing at Dimagi. Dimagi is a for-profit social enterprise that offers technology for social impact.

He discussed more about the brand, the challenges they face in building a referral network, the marketing strategies deployed for brand building, and more.

Find Sam on LinkedIn!

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

In this episode of The Digital Fast Lane, I talked with Lee Caswell, VP of Marketing at VMware, a leading software company.

He shares the strategies he implemented to scale the B2B, acquire customers, and manage customer relationships, as well as explaining the growth of virtualization and more.

Find Lee on LinkedIn and Twitter!

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

Something very small can wreak giant havoc on the world. 

But during ordinary times, most people never pay attention to the little things. They should.

In this episode of The Digital Fast Lane, I talked with Jasmine Martirossian, VP of Marketing at TÜV SÜD Americas Inc, a leader in testing inspection and certification. She outlined the most effective digital marketing strategies, which sweat the small stuff, her company is undertaking  — and yours can, too — in a multi-lingual, highly differentiated world. 

Find Jasmine on LinkedIn.

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

SAP’s digital channel is exploding.

In this episode of The Digital Fast Lane, I heard from VP of Marketing, Digital Channel at SAP, Amanda Mountain. She shared with me the very specific steps SAP are taking (and what you can do, too) to stay agile while fostering astounding growth. 

We talked about:

• Who are SAP and why they do more than you think
• How different portfolios affect acquisition and growth
• Staying agile in an ever-changing digital market

Find Amanda on Twitter or LinkedIn!

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

Selling and marketing your services/products can feel overwhelmingly competitive. With large companies offering similar services, pouring money into their social marketing, and growing faster every day - is it worth staying in the game?

With these simple tips, we believe you can set yourself apart and win the game.

In this episode of The Digital Fast Lane, I speak with the Director of Marketing at Teamwork.com, Ray Coppinger.

We mull over:

• Competing with large companies that offer the same services you do
• The importance of creating a successful plan for your marketing investment
• Driving growth via referral programs
• How taking a gamble can be exactly the type of catalyst you need for success
• The importance of a great strategy when using paid social marketing

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

How do you go about marketing to someone who spends a large majority of their day away from their computer?

You want to help.

But it seems nearly impossible to get their attention.

In this episode of The Digital Fast Lane, I speak with the CMO of Ease, Inc. (formerly known as Beacon Quality), Gavin Drake.

We mull over:

• Problems many manufacturers are facing in their processes
• How to implement ABM during a rebrand
• Using ABM to target specific manufacturers
• How to effectively market to a blue-collar workforce

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

If you’ve ever had an encounter with the U.S. healthcare system — which most of us have — you’re familiar with the cumbersome processes that accompany it.

The majority of frustrations with our healthcare system can be drawn back to breakdowns in communication.

Fortunately, there’s a company working to mend the wounds in healthcare system communication. It’s called Bridge Connector and I had the chance to speak with the CMO, Brennan Mason.

In the latest episode of The Digital Fast Lane, Brennan fills us in on how Bridge Connector is delivering integration as a service.

We discuss:

• Navigating the political challenges associated with patient data.
• Going from 0 to 350 customers in 19 months.
• Educating the marketplace about a revolutionary integration solution.
• Better understanding the ideal customer.

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

Consumers are evolving.

We’re becoming very wary of submitting our email addresses in return for *hopefully* informative content.

Consequently, it’s rather challenging for marketers to continue helping buyers through the decision-making process.

In this episode of The Digital Fast Lane, I talk with Lindsay Kelley - VP of Digital & Content Marketing at Telit - about her experience in mixing inbound and ABM tactics.

Plus, we discuss:

• The secret sauce to making marketing work for an IoT solutions provider.
• Creating seamless and intriguing journeys for buyers.
• The value of intent data.
• Finding the right marketing agency partner.

Check out Path Interactive here.

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

In the digital marketing space, we’re always thinking about branding and how it affects user experience. 

Unfortunately, when you’re a B2B marketer, your own brand is oftentimes something you leave until last.

In the latest episode of Louder Online - The Digital Fast Lane, I speak with the VP of Sales & Marketing at Pragmatic Institute, Rebecca Kalogeris. She shares when and how Pragmatic Institute renamed and repositioned itself in the product management space.

Plus, she talks about:

• Developing strong thought leadership in the product management space
• How to find the right partner agency
• The value in the piloting process

Resources mentioned in this episode:

• The Pragmatic magazine
• Follow Rebecca on Twitter @rkalogeris

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.