In the digital marketing space, we’re always thinking about branding and how it affects user experience. 

Unfortunately, when you’re a B2B marketer, your own brand is oftentimes something you leave until last.

In the latest episode of Louder Online - The Digital Fast Lane, I speak with the VP of Sales & Marketing at Pragmatic Institute, Rebecca Kalogeris. She shares when and how Pragmatic Institute renamed and repositioned itself in the product management space.

Plus, she talks about:

• Developing strong thought leadership in the product management space
• How to find the right partner agency
• The value in the piloting process

Resources mentioned in this episode:

• The Pragmatic magazine
• Follow Rebecca on Twitter @rkalogeris

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.