Selling and marketing your services/products can feel overwhelmingly competitive. With large companies offering similar services, pouring money into their social marketing, and growing faster every day - is it worth staying in the game?

With these simple tips, we believe you can set yourself apart and win the game.

In this episode of The Digital Fast Lane, I speak with the Director of Marketing at Teamwork.com, Ray Coppinger.

We mull over:

• Competing with large companies that offer the same services you do
• The importance of creating a successful plan for your marketing investment
• Driving growth via referral programs
• How taking a gamble can be exactly the type of catalyst you need for success
• The importance of a great strategy when using paid social marketing

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.