Consumers are evolving.

We’re becoming very wary of submitting our email addresses in return for *hopefully* informative content.

Consequently, it’s rather challenging for marketers to continue helping buyers through the decision-making process.

In this episode of The Digital Fast Lane, I talk with Lindsay Kelley - VP of Digital & Content Marketing at Telit - about her experience in mixing inbound and ABM tactics.

Plus, we discuss:

• The secret sauce to making marketing work for an IoT solutions provider.
• Creating seamless and intriguing journeys for buyers.
• The value of intent data.
• Finding the right marketing agency partner.

Check out Path Interactive here.

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.