In this episode of the B2B Sales Podcast, Thibaut shares a simple yet effective four-step system for building a referral strategy in 2023. Learn how you can leverage your existing customers' networks to generate new opportunities and kick-start meaningful conversations.

Main Topics Covered

• The significance of referrals in generating business opportunities in 2023.
• How to create a comprehensive list of existing customers with five key criteria using a CRM system.
• Crafting an impactful 'Thank you' script with an ask for referrals.
• The power of using video messages for referral requests.
• Tips for recording an engaging video message.
• Best practices for sending the video, including embedding it in an email and adding a call-to-action.
• Utilizing the quieter summer period to test and refine this referral strategy.

Link to Detailed Post

For a more in-depth understanding and examples of the video messaging strategy discussed, follow this link to our detailed post: 4 Steps to Building a Referral Strategy