Winners Find a Way

4 Steps to Credible, Persuasive Communication with Andres Lares


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In this episode of Winners Find A Way, host Trent M. Clark connects with Andres Laras, Managing Partner of Shapiro Negotiations Institute. Together, they explore the power of empathy, emotional intelligence, and persuasion in leadership. They reflect on lessons learned from sports, business, and life—focusing on the importance of credibility, emotional connection, and how to effectively facilitate action. With stories from professional sports and practical advice from negotiation experts, this episode is packed with insights for leaders aiming to level up their influence and leadership skills.

In this Episode, We Discuss:

  • The four-step persuasion process: Credibility, Emotion, Logic, and Facilitating Action.

  • How emotional intelligence and empathy can lead to better negotiation outcomes.

  • The importance of building trust through reliability, humility, and mutual respect.

  • Lessons from top athletes and leaders on embracing humility, teamwork, and persistence.

  • Balancing personal biases with objectivity in leadership decision-making.

  • The challenges of leading in today's polarized environment and how to keep a growth-oriented mindset.

Connect with Guest:

  • Website: Shapiro Negotiations Institute

  • LinkedIn: Andres Lares on LinkedIn

  • Company Page on LinkedIn: Shapiro Negotiations Institute LinkedIn Page

Resources Mentioned:

  • Book by Andres Laras: Persuade: The 4-Step Process to Influence People and Decisions

  • Book by Trent M. Clark: Leading Winning Teams - Now available in audiobook format (released on November 12)

  • TEDx Talk by Trent M. Clark: The Pain Exchange Watch Here

  • TV Show Mentioned: Ted Lasso - highlighting belief in leadership

Connect with Trent M. Clark Website: Leadershipity.com LinkedIn: Trent M. Clark Email: [email protected] Grab a copy of our Book "Leading Winning Teams" Here: https://bit.ly/4cVWy2t If you're interested in elevating your team's performance and doubling your organizational value, reach out to Trent for a consultation. Visit Leadershipity.com to learn more or schedule a 15-minute call with Trent. Listen to More Episodes: Catch new episodes of the Winners Find a Way Show every Thursday at 10:00 AM Eastern / 700 AM Pacific.

Disclaimer: The views and opinions expressed in this podcast are those of the host and guest and do not necessarily reflect any organisation's official policy or position.

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Winners Find a WayBy Trent M Clark

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