Higher ed marketing is all about building an emotional bridge between prospective students and your school, and stories are the fast track to emotions. But you can't do good storytelling without vulnerability. In this episode we unpack why vulnerability matters, what it does for the listener/reader, and how to impliment that in your next blog post, video, article, etc. 

Download: The Unignorable College Enrollment Video A simple 5-part storytelling template for creative emotional videos that boost enrollment.