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4. The Why - "Why this matters” Strategies To Grow Sales And Profits
The why behind this show. Consumers can't buy what they can't find! Learn how to fix our broken food system, improve education, level the playing field between small & big brands, & make healthy products more accessible & affordable with loyal shoppers.
I was also asked why I am re-branding and was I getting away from my focus on the advanced strategies found in category management. Not at all! BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand. This is how you Empower Brands and Raise The Bar.
On this episode, I would like to drill down into the core focus of the BRAND SECRETS AND STRATEGIES podcast and spend some time answering that question more in-depth so you know what to expect. At the root of this is you and my sincere desire to serve by helping you compete more effectively. My mission is to level the playing field between entrepreneurial health-focused brands and their largest competitors.
While some of you may have been following me through my many articles, you may be surprised to learn that I launched Category Management Solutions (some of you know me as CMS4CPG) in 2010 with a focus on providing advanced strategy support for natural brands and retailers. Shortly after I launched, I wrote an article for New Hope that focused on how to get more out of your broker. You see, I believe that your broker is an extension of your sales team and they should be supported, managed, and held accountable the same as any employee. The article led to an opportunity to speak at Expo East and the launch of my What
You Need To Know blog.
Now, here is the why behind this show and all of the content I produce.
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CONFIDENTLY LAUNCH AND SCALE YOUR BRAND IN 2022 AND BEYOND!
Take The 30 Days To Prosperity Challenge To Master The Brand-Building Skills And Strategies Required To Give Your Brand A Substantial And Sustainable Competitive Edge. Stop Using The Same Cookie-Cutter Tactics Your Competitors Rely On And Give Your Retailer Partners What They REALLY Want; More Traffic In Their Stores, A Competitive Advantage In Their Market, And Predictable And Profitable Category Growth! RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator
Are you tired of feeling like an ATM machine? Stop throwing money away! Most brands do not make this a priority. That is a huge mistake that can be catastrophic. Learn how to use this Cool Promotion Analysis Tool below to maximize your trade marketing ROI! RetailSolved.com/promotion-analysis
Download the show notes here:
RetailSolved.com/session4
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By Daniel Lohman
5
2222 ratings
The why behind this show. Consumers can't buy what they can't find! Learn how to fix our broken food system, improve education, level the playing field between small & big brands, & make healthy products more accessible & affordable with loyal shoppers.
I was also asked why I am re-branding and was I getting away from my focus on the advanced strategies found in category management. Not at all! BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand. This is how you Empower Brands and Raise The Bar.
On this episode, I would like to drill down into the core focus of the BRAND SECRETS AND STRATEGIES podcast and spend some time answering that question more in-depth so you know what to expect. At the root of this is you and my sincere desire to serve by helping you compete more effectively. My mission is to level the playing field between entrepreneurial health-focused brands and their largest competitors.
While some of you may have been following me through my many articles, you may be surprised to learn that I launched Category Management Solutions (some of you know me as CMS4CPG) in 2010 with a focus on providing advanced strategy support for natural brands and retailers. Shortly after I launched, I wrote an article for New Hope that focused on how to get more out of your broker. You see, I believe that your broker is an extension of your sales team and they should be supported, managed, and held accountable the same as any employee. The article led to an opportunity to speak at Expo East and the launch of my What
You Need To Know blog.
Now, here is the why behind this show and all of the content I produce.
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CONFIDENTLY LAUNCH AND SCALE YOUR BRAND IN 2022 AND BEYOND!
Take The 30 Days To Prosperity Challenge To Master The Brand-Building Skills And Strategies Required To Give Your Brand A Substantial And Sustainable Competitive Edge. Stop Using The Same Cookie-Cutter Tactics Your Competitors Rely On And Give Your Retailer Partners What They REALLY Want; More Traffic In Their Stores, A Competitive Advantage In Their Market, And Predictable And Profitable Category Growth! RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator
Are you tired of feeling like an ATM machine? Stop throwing money away! Most brands do not make this a priority. That is a huge mistake that can be catastrophic. Learn how to use this Cool Promotion Analysis Tool below to maximize your trade marketing ROI! RetailSolved.com/promotion-analysis
Download the show notes here:
RetailSolved.com/session4