This is week 2 in our six week training series on getting started with podcasting and using it as a tool for growing your business. The four pillars are the foundation to building your empire in podcasting. I'll cover the importance of sharing your story (discovery phase), how to engage with your audience through providing value (courting phase), how to build authority (priming phase), and asking for the sale (purchasing phase).Visit http://www.podparrot.com/week2 for the full lab report.