Podcast Pro Tips

Cara Hogan is the former Content Marketing Manager at InsightSquared, where she was a constant contributor to the InsightSquared blog, and the host/producer of Ramp, the SaaS analytics podcast.

She's since moved on to become the Content Marketing Manager for Rentlytics. When she's not podcasting or writing, Cara is probably rock climbing, skiing, or reading a very large book.

In this episode Cara reveals a strategy for rebranding and how it increased traffic by 20% and downloads by 30%.

Greg Hickman is the CEO and Founder of System.ly, a done-for-you sales funnel and marketing automation service for entrepreneurs and small businesses. His team works with clients such as Entrepreneur On Fire, Eventual Millionaire and many other top online entrepreneurs. Greg has built two companies by learning to pre-sell his products and services to ensure there's a demand. This episode is a must listen for entrepreneurs who are in need of validating ideas.

Jim Palmer is a marketing and business building expert and in demand coach. He is the founder of the Dream Business Academy, Dream Business Coaching and Mastermind Program. Jim is the former host of Newsletter Guru TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners and he is also the host of Stick Like Glue Radio, a weekly podcast based on Jim’s unique brand of smart marketing and business building strategies. Jim is best known internationally as ‘The Newsletter Guru’ and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter marketing program used by hundreds of clients in nine countries.

Kevin Bupp has more than thirteen years experience investing and consulting and real estate He's personally completed in excess of $40 million in real estate transactions and is currently a candidate for CCIM, the highest commercial real estate designation around. Two years ago he launched Real Estate Investing for Cashflow and hasn't looked back since. To date, the podcast has been one of the best moves Kevin has made to establish relationships and strategic partnerships with multimillionaires real estate investors, and even a Billionaire.

Robert Kilonzo is the Business Development Manager for OSI Affiliate Software. OSI Affiliate Software makes it easy for any business to create a referral program. He's also the host of the eCommerce Marketing Podcast where listeners learn everything they need to take their eCommerce business to the next level. Guests on the show cover topics on inbound marketing, conversion optimization, and paid advertising and have included startup founders like Neil Patel, Laura Roeder and John McIntyre.

After graduating College, Gavin worked for Enron and became dissatisfied with the corporate world. He left (before it collapsed), sold everything and moved his family to Honduras. He started a non-profit organization (Servant's Heart, Inc) to do humanitarian relief. After years overseas, Gavin and his wife, returned to the U.S. and started working in the engineering field. He started his own Drilling Business, within months that side business grew beyond all expectations. During this time Gavin continued the family tradition and begun investing in real estate. Over the years, Gavin's passion for real estate has turned into his full time job. He currently is the host of The Real Estate Loop and gives all his knowledge to others wanting to learn the skills to invest in real estate. He is an Entrepreneur, a risk taker and someone who wants to make a dent in the world.

Jeremy Reeves is a sales funnel specialist and the owner of JeremyReeves.com. He's been featured in the San Francisco Chronicle, Boston Globe and Business Insider. Jeremy builds advanced marketing funnels for his own side businesses AND his private clients and has added over $40 million in revenue for his client in the past few years alone. If you're selling high ticket products and services, you'll hear why Jeremy believes podcasting should be at the top of every business owners sales funnel.

Jason Swenk ran a digital agency for 12 years and worked with brands like Legal Zoom, Hitachi and AT&T before selling the biz. He's since shifted focus to serving other agency owners with his blueprint for success. After initially being invited as a guest on another show, Jason realized the impact a podcast and video could have for building trust, community and feeding leads to his seven figure business empire.

This week my friend Donald Kelly stopped by the lab to share his incredible story. He went from selling mangos door to door to working full-time as an software sales specialist. Now, you can find him hosting one of the top ranked sales training podcasts. He's been featured in Huffington Post, Entrepreneur and The South Florida Business Journal for his forwarding thinking insights on sales and leadership. If you've ever wondered what it takes to make a full-time living from podcasting, this episode is a must!

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies and is the host of the Build a Better Agency Podcast. I sat down with Drew to get an ad industry veteran's perspective and to better understand why he choose it as a marketing channel for growing his business.