Podcast Pro Tips

Today Jay "The Butcher" Fleischman stopped by The Lab to share his podcast journey that started back in 2005. What separated Jay from his peers? He was a visionary and could see the impact podcasting was starting to have on his career. Jay began to vocalize the changes taking place in the bankruptcy industry in 2005 and got the attention of higher ups throughout the organization. Then came the speaking gigs, tech inquires, and interviews. Fast forward to present day and business is BOOMING. But it didn't happen the way you'd think...

Mike Taber is the co-host of Start Ups For The Rest of Us and co-founder of MicroConf. After putting out an episode every week for the past six years, Mike shares how they've been able to build a startup conference and community from scratch. The podcast was a catalyst for laying the foundation to what has become one of the most globally recognized communities for single founders.

Listen and Learn:

How editing contributes to the success of the show

The ideal podcast sales funnel

Do transcripts matter for SEO ranking

Why you need to nail the headline

Involving your community as part of the show

Matt Theriault, the king of all things EPIC, joins me in The Lab today. Not only does he have an incredible story (can you say former Hip-Hop producer), but Matt single handedly built his multi-million dollar real estate investing empire from podcasting. Looking for a way to get the word out about his self-published book, Matt stumbled upon podcasting, jumped right in and the rest was history. Here's how he made it happen and why it continues to be a big part of his business.

Matt Miller dropped by The Lab today to share some creative ways he's using podcasting in and around his business. If you've ever wondered if it was worth it to get featured on other podcasts as a strategy for growing your client or customer base, you're in for a real treat. Matt also shared how he's using an internal podcast network to educate franchisees and to highlight veterans within his organization.

Listen and Learn:

- The little secret about getting featured on podcasts and what it could mean for your business

- How to ramp up franchisee onboarding and content consumption

- Why your company leaders should be on the hot seat

- Where the bottlenecks will occur and the importance of outsourcing production

They say the proof is in the podding and Josh Cobb was on of the biggest podcast success stories I heard in 2015! The guy literally built a multiple six-figure business by interviewing potential customers and prospects in just 18 months. And if that wasn't impressive enough, he's amassed 50,000+ weekly listeners world-wide. Josh is the CEO of Stepps Pty Ltd - A digital marketing agency focused on real estate. He travels around Australia and across the globe helping real estate professionals understand and profit from content marketing, digital strategy and social media.

Listen and Learn:

Why you need to be interviewing people who can potentially be your customers

How to leverage influencer marketing to grow your business

What Josh does to get prospects into the sales funnel

The NO pitch sales strategy that pre-qualifies leads on autopilot

A little story that reinforced Josh's decision to make podcasting his primary content channel

Quotes from The Lab:

Click-to-Tweet: "Prioritize your time to make podcasting a BIG part of your business." - Josh Cobb

Resources and Mentions:

The Real Estate Pros Podcast - Pop in your earbuds and tune-in to a top-ranked real estate podcast with more than 50,000 weekly listeners.

Stepps - Check out some of the fantastic services Josh and his team are creating for real estate professionals world wide.

How to Boost iTunes Podcast Reviews with a Show Page - A great article if you're interested in boosting your iTunes rankings.

How to Create a Podcast Production Schedule with Google Calendar and Trello - Get on the ball and prioritize podcasting by creating a proper production schedule.

Josh's story was one of the biggest success stories I heard in 2015, but rest assured there will be many more. Do you have a podcast success story? Share below in the comments. Maybe we'll invite you to be a guest on the show!

What Dr. Krister Lowe has been able to do over the course of 12 months will BLOW your mind! I'm not kidding. When we sat down and he told me how he was able to create his $20,000 a month team coaching and executive coaching business by using this simple formula, two things immediately happened. First, I had to pick up my jaw off the floor. Then, I had to set aside my ego because he did the ONE thing I tell my clients not to do. And it freakin' worked!

Listen and Learn:

Dr. Krister's secret three part formula

How guests can turn into $$$ clients and HUGE referrals

Why you need to be using your podcast to educate existing clients

Do you have to be the guru, expert or have a strategy?

Does passion really matter?

Gary Leland is widely considered one of the first 100 podcasters in the world! He originally came in the industry in the early 2000's and leveraged his podcasts as marketing channel for growing his ecommerce business. In this episode Gary revels his strategy for creating a million dollar business from creating content and interviewing influencers in the girls fast pitch softball niche. And he's spending ZERO dollars in paid advertising!

Listen and Learn:

What the the Internet was like pre-Google Pay Per Click?

Why Gary believes in "pitching" commercials on his shows?

How to he added $120,000 to the bottom by doing zero advertising.

How to leverage conferences for content creation.

The wagon wheel content strategy.

Why every pice of you content need to be _______.

How to network with olympic athletes?

Meet Josh Elledge, the man on a mission to help entrepreneurs attract the perfect audiences. He's been on TV and radio more than 1,000 times in more than 100 different cities, writes for a syndicated column to 1.5 million readers, and has created more than $8 million in free advertising. So, it's safe to say he knows the PR game. Josh is the Founder and Chief Executive Angel of SavingsAngel®.

UpendPR is Josh's software as a service / membership-based website providing step-by-step video coaching, live training, a huge crowd-sourced media database, media monitoring for ongoing story-ideas, journalist inquiry monitoring, ongoing pitch creation, and impactful consulting for entrepreneurs and startups.

Listen and Learn:

The secret to hitting 5 million in sales

Why the CPM model is poison in the well for podcasting

How to win contracts with BIG brands

Why you need to take sales seriously

How to get 1,000's of dollars in free advertising

Hello, it’s V. I was wondering after being gone for two months you’d like to meet. OK all jokes aside this was very hard to record. I had to muster up the courage to publicly admit failure for what I educate my students and clients not to do. But all is well now and I’ve learn some valuable lessons. Plus, we’re making some changes here at Pod Parrot HQ. Perhaps it was all a blessing in disguise?

Author, speaker, coach, and all around LinkedIn guru John Nemo is here today to give us some of the same strategies that has helped him utilize one of the largest growing networking sites on the planet. John reveals his strategy for to landing a $14K business contract, nurturing leads, and networking affluent customers. Listen and learn from someone with an incredible ethos on leveraging LinkedIn for both your podcast and personal brand. Visit http://www.podparrot.com/podcast for more info.