Matt Theriault, the king of all things EPIC, joins me in The Lab today. Not only does he have an incredible story (can you say former Hip-Hop producer), but Matt single handedly built his multi-million dollar real estate investing empire from podcasting. Looking for a way to get the word out about his self-published book, Matt stumbled upon podcasting, jumped right in and the rest was history. Here's how he made it happen and why it continues to be a big part of his business.