Shopping on Black Friday is essential for holiday penny-pinching. But navigating malls and department stores can be a living nightmare. To help you survive the day, we’ve rounded up our best tips to help you be a savvy shopper this Black Friday. 1. Check the ads Instead of just hitting your favorite stores, make sure you know which discounts are available on Black Friday, and plan your excursion in advance. Decide which deals are most important for you to score, and hit those sales first.