Are you feeling like business just hits different right now? You're not imagining it. In this episode, I'm breaking down what's actually working in 2025—and calling out the fake "ease and flow" narratives that are leaving so many entrepreneurs feeling stuck and questioning their own hard work.

The truth? The economy has shifted, ad costs are up, clients are more hesitant, and trust takes longer to build. But that doesn't mean you can't thrive—it just means the strategies have evolved.

Tune in to hear:

• Why "passive income" isn't really passive—and what to do instead
• The mindset shift that separates those getting consistent income from those quietly struggling
• Why clarity and confidence come from action, not overthinking
• Real tactics that are converting now: connection, simplicity, and solving real problems
• How to build authority by leaning into trends and storytelling that feel authentic

Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

What really goes down behind the booth at FNCE? Today, I'm pulling back the curtain on what it's actually like to attend the world's largest food and nutrition conference as a dietitian business owner. From booth setup chaos to VIP brand events and everything in between, I'm sharing the highlights, surprises, and behind-the-scenes lessons from my fourth year at FNCE. If you've ever wondered whether it's worth attending—or how to make the most of it—you won't want to miss this recap.

Tune in to hear: • What it's really like to host a booth and why this year felt completely different • The brand events and networking moments that opened new doors for me (and my clients!) • Why FNCE is not the time to sit through sessions if you're ready to grow your brand • The unexpected ways this year reignited my mission to help dietitians reach six figures • How I'm already planning to level up next year—with even more connection, community, and impact Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Let's talk about the real ways to make money as a business owner. After working with hundreds of entrepreneurs (and trying almost everything myself), I'm breaking down which income streams are actually worth your time—and which ones just aren't it. From one-on-one coaching and group programs to brand deals, affiliate links, and more, I'm giving you my honest take on what works, what doesn't, and how to find the right mix for your business.

Tune in to hear:

• My zero-to-ten ratings on nine different ways to make money online
• Why hybrid programs are outperforming traditional courses right now
• How I make multiple five figures from brand partnerships and speaking
• The truth about passive income, memberships, and affiliate links
• What I'm seeing work best for clients hitting their first 5–50K months

Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Ever wondered what it really takes to land speaking opportunities at top universities and use your business to impact the next generation?

In this episode I'm sharing behind-the-scenes opf my experience presenting to Master's students at UC Berkeley. From how I landed the opportunity to the powerful lessons I took away from their questions, I'm breaking down the truth about entrepreneurship, showing up online, and why you don't need to have it all figured out to start.

Here's what you'll take away:

• The networking moment that opened the door to speaking at UC Berkeley.

• The biggest fears future dietitians have about starting a business—and how to overcome them.

• Why vulnerability is more powerful than expertise when it comes to building trust online.

• The myth that you need years of clinical experience before starting a business (and what you actually need instead).

• Permission to start small—whether it's paying off debt, making a side income, or supporting your family.

• How to pivot and shift your business as you grow without starting over.

• Why building a personal brand creates limitless opportunities beyond coaching or programs.

• The reassurance that you already know enough to help others—you just need to be a few steps ahead.

If you've been waiting for a sign to finally take the leap, this episode will remind you that you don't have to have it all perfect—you just have to start.

The final round of the Online Entrepreneur Academy this year is now open! Spots are limited, so grab your seat and start building your business today.

Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Feeling stuck in your body (and business) after baby? This week's guest, Leanne Thomas, shares her powerful story of navigating postpartum depression, hip misalignment, and burnout—all while trying to build a business that truly helps moms feel strong again. A military spouse, fitness instructor, and OEA alum, Leanne transformed her struggling low-ticket fitness app into a thriving, high-touch postpartum coaching program—one that helped her out-earn her 2024 income in just one launch.

In this episode, Leanne opens up about the mindset shifts that changed everything, the power of niching down, and how she's helping postpartum moms rebuild strength and confidence at every stage—whether it's 6 weeks or 6 years after birth. She also shares the hard truths about the support most women aren't getting… and how she's changing that through her business, Movement with Leanne.

Tune in to hear:

• The physical and emotional realities of postpartum that no one talks about
• Why niching her fitness program finally helped Leanne scale—and actually serve her clients better
• How to support moms in every stage of postpartum (not just the newborn phase!)
• Why traditional fitness apps are falling short, and what to do instead
• Leanne's experience moving from burnout to breakthrough inside OEA

Connect with Leanne: Instagram: https://www.instagram.com/movementwithleanne/ Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Ever wondered what it really takes to pivot from a high-pressure career into building your own online business? In this episode of Deets with Deanna, Deanna sits down with Whitney Di Bona — lawyer turned social media strategist, mom of two, and founder of The Branded Professional.

Whitney shares her journey from corporate law and representing women in landmark cases against cosmetic companies to realizing she wanted more freedom, impact, and joy in her work. After building a strong online presence, Whitney made the bold leap into entrepreneurship, helping lawyers, doctors, and other professionals grow their brands and visibility through social media.

Tune in to hear:

• Whitney's unconventional path into law and what it was like working high-stakes cases involving cancer and asbestos exposure.

• The moment she realized she wanted out of the legal grind and how motherhood shaped her decision.

• How she used Instagram to pivot her career and land her first social media clients.

• What it really takes to grow on social media (hint: it's not just posting three times and waiting).

• Why professionals like lawyers and doctors must embrace social media if they want visibility and opportunities today.

• Whitney's honest perspective on pivoting, building a personal brand, and not needing to have it all figured out from day one.

Connect with Whitney:

• Instagram: https://www.instagram.com/whitneyraydibona/

• Professional branding agency:https://www.instagram.com/thebrandedlawyer/

Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Have you ever wondered what it really takes to build a 7-figure business—and do it fast? In this episode, I pull back the curtain on the exact strategies I'd use if I had to start all over again today. From choosing a profitable niche to launching offers quickly, building client retention systems, and staying accountable, I'm breaking down the nine steps that would allow me to scale a business to seven figures in just one year.

Tune in to hear:

• Why choosing a niche you live and breathe creates the fastest path to success
• The secret to standing out—even in a "saturated" market
• How hiring a coach and staying accountable accelerates growth
• The importance of validating your offers before you build them
• Why launching quickly with a minimal viable product (MVP) is key
• The overlooked strategies for client retention, alumni offers, and upsells
• How to diversify your content beyond Instagram without burning out
• Why pricing isn't the problem (and how to sell at premium rates)
• The mindset and support systems you need to avoid self-sabotage

Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Feel like you're passionate about everything and struggling to niche down? You're not alone—and I promise, it's not a bad thing.

Today, I'm walking you through exactly how to embrace being multi-passionate without getting stuck. I'm sharing the real reason why niching down feels hard, what finally helped me get clarity, and how I coach my clients through this inside OEA. From personal stories to client case studies, you'll see what happens when you pick a clear "front door"—and how it opens up so many more opportunities once people are inside. If you've ever felt like choosing a niche means cutting off parts of yourself, this episode will change how you think about it for good.

Tune in to hear:

• Why being multi-passionate is actually my superpower
• The "front door" approach that helped me find clarity (and clients)
• How I've pivoted three times and still stayed aligned
• Client success stories that started with one clear focus
• How I help women in OEA turn their passions into profitable niches

Connect with Deanna: Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

What really happens behind the scenes of a high-level mastermind retreat? In this episode, I'm breaking down everything I learned (and didn't expect to learn) after spending four days in Newport Beach with 20 seven-figure business owners. I went in hoping for a 50-step plan to scale—but left with something so much better. I'm sharing what I'm changing in my business moving forward, the unexpected clarity I gained, and why this experience was the best investment I've made in years. Whether you're dreaming of your first six figures or scaling toward eight, this episode is packed with real talk, strategic takeaways, and encouragement to trust your timing.

Tune in to hear:

• The live + evergreen launch strategy I'm adopting (and why you probably need both)
• My top "WTF" moments that totally shifted how I think about scaling
• Why I'm finally ready to test ads—and the mindset shift that got me there
• The surprising reality of profit margins in the seven-figure space (and where mine stacks up)
• How I'm approaching hiring, offers, and strategy differently after this retreat

Connect with Deanna: Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Ever struggle with saying no—even when the opportunity looks amazing on paper? In this solo episode, I'm getting personal about a tough decision I made recently to turn down a fully paid brand trip. Yep, the flights, hotel, meals—everything was covered. But I'm walking you through why I said no, and what it taught me about alignment, boundaries, and honoring the season I'm in as a mom, entrepreneur, and dietitian. If you've ever felt torn between "should" and "what's right for you," this one's for you.

Tune in to hear:

• Why I turned down a dream brand trip (even though I wanted to say yes)
• What I've learned about boundaries as a mom and business owner
• How I evaluate opportunities in this season of life
• Why protecting your peace can actually move your business forward
• A reminder that saying no is sometimes the most confident move you can make

Connect with Deanna: Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale