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It's not easy to build an online brand, though there are a few things you can do to establish your expertise and brand awareness.

EP3 Guest Expert: Walker McKay
Founder, No B.S. Sales School
"Asking questions is better than giving answers"  -  @walkermckay​

@WalkerMcKay

Walker McKay website

In this episode, Walker shares 4 tips to build your brand.

1.  Create opinions that stand for your brand

Share opinions that matches your brand message and values.​

Asking questions is better than giving answers. Don't tell, ask. 

Communicate opinions to differentiate yourself. People will either be 

Find 1000 raving fans (Seth Godin).

2. Post your opinions on social media

Post your opinions daily.  The more you post, the more results you will get. The more visible you are, the faster your brand will grow.

​ Instagram

 Facebook

Twitter

LinkedIn

3. Have a call to action.

​Include a call to action for all of your content. A few examples of a call to action are 

• Sign up for my email
•  Grab a freebie
• Click here
• Buy this
• Learn more
• Visit site
• Fill out a form

4. Have a newsletter

Send a weekly email / newsletter to keep your brand top of mind. Include what you are reading, what you are talking about, wha people need to know about your brand.

Website page for this episode
https://www.brandmakermedia.com/ep3

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