Build Your Brand

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Are your ideas stuck in your mind instead of making an impact?

This episode provides a clear and actionable framework to help listeners transition from ideas to meaningful action. By discussing the five essential steps—tools, techniques, coaching, community support, and practice—we highlight how to bring intentions to life and create a lasting impact.

• Emphasizing the importance of having the right tools 
• Mastering techniques relevant to your goals 
• The role of mentorship in accelerating progress 
• The power of community support and accountability 
• Commitment to daily practice for skill improvement

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Redefine sales as an act of service and get over the fear of sales.

This episode focuses on transforming the perception of sales from fear and discomfort to empowerment and support. By emphasizing the importance of being an information giver, listeners learn actionable strategies to help clients make informed purchasing decisions while building confidence in their sales approach.

You'll discover practical strategies to shed the fear of sales, boost your confidence, and create detailed plans that guide your journey. Learn the art of strategic questioning to truly understand your customers' needs, and how listening can become your most powerful tool. 

With an emphasis on service rather than persuasion, we explore how to connect more deeply with your audience, ultimately building a brand that not only thrives but also profoundly helps those you serve. 

Let's redefine sales as an act of service and watch how it can transform both your business and the lives of your customers.

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AI is revolutionizing how we create content, though do you want it to truly replace your voice? For leaders building a personal brand, staying authentic and maintaining human connection is important. In this episode, we explore six ways (and reasons) to balance the convenience of AI with the creativity and leadership that only YOU can bring. 

Learn how to use AI as a powerful tool while keeping your personal brand genuine, relatable, and impactful.

1. If You Don’t Use It, You May Lose It
   • Over-reliance on AI can stifle your creativity. Challenge yourself to turn off the computer and turn on your creativity for your own personal growth and fulfillment.
2. More Isn’t Always Better
   • We are going to be inundated with AI created content. How are you going to stand out? Your message matters. Make it count. 
3. Think Customer-Focused First
   • Prioritize your audience’s needs and create content that resonates on a human level.
4. Let AI Be the Tool, and You Be the Creator
   • Stay in control of your content and let AI assist rather than dictate. 
   • One example of this is using Capcut app as a tool for editing and creating content. It is a game changer for elevating your video content to the next level, while using your creativity at the forefront. 
5. Human vs. Robotic Content
   • Consider the purpose of content that is adding to the noise, rather than reflecting your personal brand and voice.
6. Avatars and Automation: Proceed with Caution
   • Use AI innovations thoughtfully to preserve the human-to-human connection.

AI can amplify your personal brand—though it can’t replace your unique voice. By balancing technology and authenticity, you can grow as a leader while staying true to yourself.

Take Action:
Turn off your computer and create a piece of content today that reflects your life lessons and experience. Resist using this moment to create the best AI prompt that will produce better content. Do it to keep your mind strong and YOUR ideas flowing.

Cathy Schraibman, founder of Brandmaker Media, is a brand strategist, and Content and TV Producer. She is your secret weapon to build a strong foundation for your personal brand, and save you years of time and overwhelm.

Let’s Connect:
Have thoughts on AI and personal branding?  Reach out to me on LinkedIn or instagram!

🎙️ Enjoying the show? Don’t forget to subscribe, rate, and review.

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Clarify your message before you amplify it  to build a solid foundation for your brand.
Have you ever noticed, when you ask a service-based entrepreneur what they do, and they hesitate, with a one to two second glance up, before they answer? It's a subtle move, though if you notice the hesitation, it's a giveaway that they aren't exactly clear on their message. In some cases, their hesitation may make you hesitant to do business with them.

Here are the 4 steps to conquer the "look up":

1. GET CLEAR ON YOUR MESSAGE
To keep it simple, answer these questions
- What problem do you solve In 3 to 5 words:
- How do you solve it, what is your value proposition?
- What is your superpower or differentiating factor? You are not a commodity, so tell me why
- How do I work with you?

As an example,
I'm Cathy, a brand strategist and producer
- problem I solve:  fear, overwhelm and being stuck (to build your brand)
- How do I solve it? with a 5 step proprietary process, the Brandmaker Method, through  1:1 strategy, courses and done for you work.
- My superpower?  A 360 approach, with success in sales, media, producing, video, youtube and more, I help you fill in the gaps as you build your brand with a 360 approach to brand building.
- To work with me, book a free brand strategy call, and we will determine what you need most help with and customize a plan for you.

2. PRACTICE
Practice speaking about your brand. The more you practice, the more you will get clear. Record yourself using your phone, watch it. delete it, make adjustments and keep going. The more you practice, the more it will evolve. The experts who make it seem easy, have probably put in years of lpractice.

3. AMPLIFY
Share your message in person and online.
Once you are clear, spread your message. A clear, concise, consistent message wins.

4. TEST. GET FEEDBACK. ITERATE.
Just as comedians work out their jokes in small crowds, then tweak them after they see what works and what doesn't, do this with your brand message. Try a few options, get feedback and iterate.  It's a process.

TAKE ACTION
Conquer the "look up". Get clear on your brand message and practice saying it with out having to think or hesitate before you say it. it's a process we all go through.

Let's create a Brand Media Guide for your brand.

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Go behind the camera with Producer Cathy and Jill Canning to talk about humor in business.

Producer Cathy, Founder of Brandmaker Media and Jill Canning, Founder of Jill Beth Travel  @JillBethTravels  talk behind the scenes about using humor in business. Cathy and Jill met to interview Howard Hellams for episode 6, "Five ways to use humor in business" then had a conversation about a few concerns Jill has in using humor for her business.

Jill wants to use humor in her content, though is not sure where to draw the line between infusing humor and being taken serious enough to be hired for business.

The main takeaway is to find humor in everyday life and make it relatable to your audience, rather than post something that would not make sense to your audience.

For the scoop on on all of your mountain travel, check out TheMountainTravelist.com and Jillbethtravel.com

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Three things I learned from my mother that apply to building your brand

1.  EVERYTHING YOU SAY IS PR
Always spread your own PR and good PR for others

2. POWER OF POSITIVE THINKING
What you believe you can manifest.

3. PASSION
Pursue a passion or be passionate about the product or service you're offering. There are many ways you can use your passions to make a difference in the world.

and
HAVE FUN!

For Jane,  painting creates impact. When she paints, she puts what is inside her heart onto the paper. 

Visit Brandmakermedia.com/EP8 for more information about Jane's art

Grab a FREE Brand Roadmap to build a powerful and profitable brand.

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Learn how to use humor in your content to get attention and make a connection with your audience.

Join Cathy, Founder  @BrandMaker Media   and co-host Jill Canning of https://www.jillbethtravel.com/  @Jill Beth Travel to speak with Special guest: Howard Hellams,  Author, Advertising Executive

"Humor is a great way to make friends, therefor a  great way to make money" - Howard Hellams

5 Tips to use humor in your business.

1. Simplify

2. Touch an emotion

3. Know when and when not to use humor

4. How to tap into humor

5. Importance of humor to relate to others


Follow Howard Hellams on Facebook for the release of his new book "Lost In Italy" coming to you at some point in the future. 
"Humor is a great way to make friends, therefor a  great way to make money" - Howard Hellams

Grab a FREE Brand Roadmap to build a powerful and profitable brand.

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Website Brandmakermedia.com

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Gina Stryker created a sustainable soup business with a mission by pursuing a passion she had for cooking soup. 

Gina shares a few valuable tips with you on how to start a business with a purpose. Gina asked me to film her for a service announcement to FedEx employees, so I asked her to share a few tips with you on her journey as an entrepreneur.​

1. Just do it

Jump in with both feet and do it. .

2. Start local

Start with the people that know you and start selling it. Go to your local farmer's market if it's a food product or skin product.

3.  Research packaging

Go to a local store, buy things off the shelf, spread them on a table and write down things you like. It works!

4. Be persistent

Don't take no. If you believe it and have the faith, keep taking the steps forward. 

Gina heard 1000's of no's. Each no is heart wrenching for your "baby" you're putting out into the world.  It takes persistence.  The one yes will change everything. ​

5. Include a call to action

If you are going to start a company, think about how it's going to affect the world, and make the choices to make it total societal impact., Make every aspect of your company reflect sustainable decisions, to the earth and people. ​

It took Gina 18 months to develop online packaging and 0 waste to ship Gina Cucina soups. Gina worked with Fed Ex on packaging that would allow her to safely ship glass across the country and also be sustainable.

6. Be mission-based

​Gina worked with Fed Ex nationwide to help with her mission to stop trafficking.


Guest:
Gina Stryker
Mother, Entrepreneur, Chef

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Walker and I recorded this in 2019 while I was filming him for a project. I included this as a bonus episode, because it is the very first time I did a podcast interview. Walker at the time challenged me to step out from behind the camera to in front of the camera. 

Walker shares a few nuggets that may be beneficial to you, and he talks about the path of changing careers that led him to where he is today. 

One interesting thing to point out is that while filming that day, Walker connected me to a branding agency and icon makers in New York City 2MarketMedia that provide similar services as me, though on a grander scale. I ended up having a meeting with the owners, and  they helped name me Brandmaker Media, so that is how I got my name. You never know what connections you will make by reaching out or working with people.

Walker McKay is found of the No B.S. Sales school
and the No B.S. Sales school podcast

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It's not easy to build an online brand, though there are a few things you can do to establish your expertise and brand awareness.

EP3 Guest Expert: Walker McKay
Founder, No B.S. Sales School
"Asking questions is better than giving answers"  -  @walkermckay​

@WalkerMcKay

Walker McKay website

In this episode, Walker shares 4 tips to build your brand.

1.  Create opinions that stand for your brand

Share opinions that matches your brand message and values.​

Asking questions is better than giving answers. Don't tell, ask. 

Communicate opinions to differentiate yourself. People will either be 

Find 1000 raving fans (Seth Godin).

2. Post your opinions on social media

Post your opinions daily.  The more you post, the more results you will get. The more visible you are, the faster your brand will grow.

​ Instagram

 Facebook

Twitter

LinkedIn

3. Have a call to action.

​Include a call to action for all of your content. A few examples of a call to action are 

• Sign up for my email
•  Grab a freebie
• Click here
• Buy this
• Learn more
• Visit site
• Fill out a form

4. Have a newsletter

Send a weekly email / newsletter to keep your brand top of mind. Include what you are reading, what you are talking about, wha people need to know about your brand.

Website page for this episode
https://www.brandmakermedia.com/ep3

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