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Gina Stryker created a sustainable soup business with a mission by pursuing a passion she had for cooking soup. 

Gina shares a few valuable tips with you on how to start a business with a purpose. Gina asked me to film her for a service announcement to FedEx employees, so I asked her to share a few tips with you on her journey as an entrepreneur.​

1. Just do it

Jump in with both feet and do it. .

2. Start local

Start with the people that know you and start selling it. Go to your local farmer's market if it's a food product or skin product.

3.  Research packaging

Go to a local store, buy things off the shelf, spread them on a table and write down things you like. It works!

4. Be persistent

Don't take no. If you believe it and have the faith, keep taking the steps forward. 

Gina heard 1000's of no's. Each no is heart wrenching for your "baby" you're putting out into the world.  It takes persistence.  The one yes will change everything. ​

5. Include a call to action

If you are going to start a company, think about how it's going to affect the world, and make the choices to make it total societal impact., Make every aspect of your company reflect sustainable decisions, to the earth and people. ​

It took Gina 18 months to develop online packaging and 0 waste to ship Gina Cucina soups. Gina worked with Fed Ex on packaging that would allow her to safely ship glass across the country and also be sustainable.

6. Be mission-based

​Gina worked with Fed Ex nationwide to help with her mission to stop trafficking.


Guest:
Gina Stryker
Mother, Entrepreneur, Chef

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