Build Your Brand

AI vs Human in Personal Branding | 6 Reasons to Keep the Human Connection in Content


Listen Later

Send us a text

AI is revolutionizing how we create content, though do you want it to truly replace your voice? For leaders building a personal brand, staying authentic and maintaining human connection is important. In this episode, we explore six ways (and reasons) to balance the convenience of AI with the creativity and leadership that only YOU can bring. 

Learn how to use AI as a powerful tool while keeping your personal brand genuine, relatable, and impactful.

  1. If You Don’t Use It, You May Lose It
    • Over-reliance on AI can stifle your creativity. Challenge yourself to turn off the computer and turn on your creativity for your own personal growth and fulfillment.
  2. More Isn’t Always Better
    • We are going to be inundated with AI created content. How are you going to stand out? Your message matters. Make it count. 
  3. Think Customer-Focused First
    • Prioritize your audience’s needs and create content that resonates on a human level.
  4. Let AI Be the Tool, and You Be the Creator
    • Stay in control of your content and let AI assist rather than dictate. 
    • One example of this is using Capcut app as a tool for editing and creating content. It is a game changer for elevating your video content to the next level, while using your creativity at the forefront. 
  5. Human vs. Robotic Content
    • Consider the purpose of content that is adding to the noise, rather than reflecting your personal brand and voice.
  6. Avatars and Automation: Proceed with Caution
    • Use AI innovations thoughtfully to preserve the human-to-human connection.

AI can amplify your personal brand—though it can’t replace your unique voice. By balancing technology and authenticity, you can grow as a leader while staying true to yourself.

Take Action:
Turn off your computer and create a piece of content today that reflects your life lessons and experience. Resist using this moment to create the best AI prompt that will produce better content. Do it to keep your mind strong and YOUR ideas flowing.

Cathy Schraibman, founder of Brandmaker Media, is a brand strategist, and Content and TV Producer. She is your secret weapon to build a strong foundation for your personal brand, and save you years of time and overwhelm.

Let’s Connect:
Have thoughts on AI and personal branding?  Reach out to me on LinkedIn or instagram!

🎙️ Enjoying the show? Don’t forget to subscribe, rate, and review.

Grab a FREE Brand Roadmap to build a powerful and profitable brand.

Instagram @Brandmakermedia
Website Brandmakermedia.com

...more
View all episodesView all episodes
Download on the App Store

Build Your BrandBy Producer Cathy