Build Your Brand

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Embrace social media, and use it to drive traffic to your products and services.

Episode 2  Guest Expert: Jillian Livingston
Founder, Executive Producer, Aspen Real Life, Aspen Business Connect, and Jillian's Real Life.  Jillian is an author, speaker and super connector who brings together community through digital and in-person events as she spreads her warmth and passion for friends, family and business.
@Aspenreallife, Website

1. Start a blog

Take 20 minutes a day and write your blog.  Then choice social media platforms to drive traffic to it.  Pinterest is a very effective way to drive clicks to a blog.

2. Build an email list

Grow your email database, so that you have an email list of interested potential  customers and clients. 

Ways to grow your email list: 

• Go to networking events and work the room. Exchange business cards 
• Connect with like-minded professionals on LinkedIn.
• Know your target audience and your ideal client's persona. This will also help you with your keywords, for optimizing your blog and content.  

3.  Engage

Engagement and giving back are two of the most important things. When you are first starting out, you may be doing everything, including posting and engaging on social media. Just do it, nobody knows your product better than you,.

Engage and give back as much as you can. 

4. Connect with influencers 

• Connect with influencers that have larger audiences than you. 
• Connect with influencers in your field. 
• See how you can help others, and reach out.
• Create backlinks on each others sites

5. Media outreach

Go to local, non-profit radio or TV stations. Be a guest or provide information that they can use as content.  

Be as helpful as you can to those already playing big. Ask them how you can help, or show them a solution that you can provide for them.

6. Connect

​Connect with as many people as you can. Bring people together as much as you can in your line of business. Don't see them as competitors.

7. Set a schedule

Set a schedule for social media so it doesn't become overwhelming to you. Take 20 minutes a day to grow and build your channels. 

8. Meditate to manifest

Develop a meditation practice daily to get clarity. Take action towards your goals and dreams.

TAKE ACTION

Social media will expand your world. Just get started with social media.

Website page for Episode 2
https://www.brandmakermedia.com/ep2

Grab a FREE Brand Roadmap to build a powerful and profitable brand.

Instagram @Brandmakermedia
Website Brandmakermedia.com

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Get Camera Ready!
Media training with a pro! Ann Abernethy shares 5 tips on how to prepare for being on camera.  

EP1 Guest Expert: Ann Abernethy
Broadcast Journalist, Founder, Inside Aspen, Aspen Realtor, has bought and flipped over 33 properties,  host of Inside Aspen,  former Morning show co-host with Regis Philbin. 

Ann shares 5 tips to think about before you press "record"

1. Exercise before you film

2. Wardrobe, Makeup and Hair​

Wardrobe:

•  Wear Primary colors: red, blue, green
• Wear structured clothing
• Wear basic, non distracting designs and colors.

Makeup and Hair   

 Ann shares makeup tips to be "camera ready" using her favorite drugstore makeup. Here are a few of her favorites, mentioned in the video, and a "peak" in her bag HERE.

3.  Have coffee with the camera

​Talk to one person.

4. Use 3-5 points in your video.

Answer in sound bites.

5. Include a call to action. 

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Website and video episode  HERE
https://www.brandmakermedia.com/ep1

Grab a FREE Brand Roadmap to build a powerful and profitable brand.

Instagram @Brandmakermedia
Website Brandmakermedia.com