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4 Tips to Boost your Website Traffic
Just because you’ve built a website for your radio station does not mean visitors will start flowing in. Thankfully, there are some tactics that you can employ right now to boost your visitors. These are not tips you can do once or twice and expect to gain numbers. These are tips that need to become of your daily routine.
Before we get to the tips, you must think of visitor page views and unique visitor numbers as ratings that need to improve upon month after month and year after year. Unfortunately, many stations do get this concept and they ultimately wonder why the website is worth the time and expense. So, please get on board with tracking your page views and unique visitor counts. Apply Google Analytics to your website and get reports on a consistent basis to see what is and what’s not working for you.
1) Produce Fresh Content: Compelling content will always draw in new and old visitors and it helps to solidify your station’s online footprint. The best content you can provide is something relevant to your market that nobody else has. If your station website exists to import news that visitors can find anywhere else, it might do well for a short period but it’s not going to sustain traffic for very long.
Great content gets noticed and it gets people talking. That means more visitors to your site and more visitors means more money in ad sales. So, great content = more visitors = more money.
2) Promote your website on-air often: This should really go without saying, right? However, I listen to local radio stations and rarely hear a reason to visit the website other than to listen online. If your goal is making money with your station website, then your content must be promoted. Everyone knows that if you stream your station online, there’s a link to that on your website. Why else should I go there? Give specific reasons to visit, not generalities like, “More online at wxyz.com”.
3) Optimize your site so that it’s SEO friendly: We’ve all heard of SEO (search engine optimization), but not every site capitalizes on it. Incorporating basic SEO elements, such as commonly searched keywords that tie into your community will help Google rank your site and help your audience find you.
Just remember to minimize unnecessary jargon and do not try to fool Google by packing keywords and locations into content in a nonsensical manner.
Google loves fresh content and will reward you in rankings when you keep your site updated and post regularly.
4) Build an audience with social media: Facebook, Twitter, Instagram, and others are not where you should be posting your content for final consumption. Think of social as a marketing tool. You will not generate revenue with social media, so use it to direct followers to where you do generate revenue – your website.
Ready to get started and build your website traffic? We’re glad to offer more one-on-one advice. Reach out to us at https://skyrocketradio.com/contact.
View all episodes
By Jim Sherwood
5
11 ratings
Just because you’ve built a website for your radio station does not mean visitors will start flowing in. Thankfully, there are some tactics that you can employ right now to boost your visitors. These are not tips you can do once or twice and expect to gain numbers. These are tips that need to become of your daily routine.
Before we get to the tips, you must think of visitor page views and unique visitor numbers as ratings that need to improve upon month after month and year after year. Unfortunately, many stations do get this concept and they ultimately wonder why the website is worth the time and expense. So, please get on board with tracking your page views and unique visitor counts. Apply Google Analytics to your website and get reports on a consistent basis to see what is and what’s not working for you.
1) Produce Fresh Content: Compelling content will always draw in new and old visitors and it helps to solidify your station’s online footprint. The best content you can provide is something relevant to your market that nobody else has. If your station website exists to import news that visitors can find anywhere else, it might do well for a short period but it’s not going to sustain traffic for very long.
Great content gets noticed and it gets people talking. That means more visitors to your site and more visitors means more money in ad sales. So, great content = more visitors = more money.
2) Promote your website on-air often: This should really go without saying, right? However, I listen to local radio stations and rarely hear a reason to visit the website other than to listen online. If your goal is making money with your station website, then your content must be promoted. Everyone knows that if you stream your station online, there’s a link to that on your website. Why else should I go there? Give specific reasons to visit, not generalities like, “More online at wxyz.com”.
3) Optimize your site so that it’s SEO friendly: We’ve all heard of SEO (search engine optimization), but not every site capitalizes on it. Incorporating basic SEO elements, such as commonly searched keywords that tie into your community will help Google rank your site and help your audience find you.
Just remember to minimize unnecessary jargon and do not try to fool Google by packing keywords and locations into content in a nonsensical manner.
Google loves fresh content and will reward you in rankings when you keep your site updated and post regularly.
4) Build an audience with social media: Facebook, Twitter, Instagram, and others are not where you should be posting your content for final consumption. Think of social as a marketing tool. You will not generate revenue with social media, so use it to direct followers to where you do generate revenue – your website.
Ready to get started and build your website traffic? We’re glad to offer more one-on-one advice. Reach out to us at https://skyrocketradio.com/contact.