Enterprise Explores 4 travel trends driving consumers in 2024 as highlighted by the AMEX Travel 2024 Global Travel Trends Report.

The 4 trends that the report says are driving booking decisions are:

• For the Love of the Game: Sports fans are planning trips around athletic events, whether it involves a favorite sport, a beloved team, or an international multi-sport competition.

• Planning Big: Major, expedition-style adventures, like a trip to the Galapagos Islands or trekking with the gorillas, deliver the transformative experiences that travelers are looking for.

• Going Solo: Travelers are takings trips alone, embracing the ease of planning and ability to tailor itineraries that are a perfect fit.

• On a Whim: With so much of life being structured and scheduled these days, people are seeking flexibility in their travel plans and leaving room for spontaneity.

We explore who in Southeast Asia is most well positioned in each of these 4 trends, where Malaysia stacks in its ability to leverage each trend, and the opportunity that these trends could present for Southeast Asia tourism as a whole.

Helping us with this are Hannah Pearson, Founder of tourism market intelligence firm Pear Anderson, and Gary Bowerman, Director of travel and tourism research firm Check-In Asia.

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