This episode is my version of a “can I be mean for a sec?” text.

I’m sharing the types of Instagram posts that might look like a win because the algorithm loves them… but in reality, they can hurt your business, alienate your audience, and leave you wondering why the likes aren’t turning into sales.

Inside the episode, you’ll hear:

• The 4 types of posts that do more harm than good (even if they get big engagement)
• Why these trends are so tempting — and why they don’t actually work long-term
• What to focus on instead if you want content that leads to trust, connection, and sales

It’s a little ranty, a little “I’m not mad, just disappointed” mom-energy, but mostly? It’s a permission slip to stop chasing vanity metrics and start creating content that actually converts.

MENTIONED IN THIS EPISODE:

• Content That Converts - multi-platform marketing strategy and messaging memberhsip
• Buyer Journey Content Map - If you’re tired of chasing trends and vanity metrics, the Buyer Journey Content Map will show you what to share instead.