What if the problem isn’t that you’re not doing enough, but that you’re doing too much of what doesn’t actually work for you?

In this episode of Mompreneur Mastery, I’m joined by Tracy Stanger for a conversation about building a business that fits your life, your brain, and your actual capacity.

We talk about why copy-paste strategies and guru formulas leave so many business owners burned out, how Tracy’s background and early motherhood shaped her anti-hustle approach, and why “less but better” starts with noticing what you hate, what drains you, and what actually gets results.

This episode also dives into designing your business around your personality, embracing neurodivergence, and reframing selling as a human conversation instead of a high-pressure performance.

If you’ve ever felt like most online business advice wasn’t built for moms or real life, this one will feel grounding.

1. Instagram: @tracy.stanger
2. Free resources and private podcast: Simple Human Selling
3. Get Sydney's free Content Chaos Reset here

Alexandra Marziello is a twin mom, former corporate finance professional, and the founder of Back to Home Base. She left her corporate job, started a business almost immediately, and built it while parenting two toddlers and embracing a very planned-ish approach to life and work.

In this episode, we talk about what it actually looks like to run a business from home with kids, including:

1. why strict schedules fall apart fast and what works better instead
2. building a business in short pockets of time
3. letting go of perfection and focusing on strengths early on
4. the mental shift required when work and motherhood overlap constantly
5. creating boundaries that are flexible enough to survive sick kids and real life

We also touch on how her value of connection shows up in her work at Back to Home Base, and why her offers are designed to make life easier, not more complicated.

If you’re trying to grow a business without forcing yourself into routines that don’t fit your season, this one will hit.

1. Instagram: @backtwohomebase
2. Website: www.backtohomebase.com
3. Podcast: Planned-ish
4. Free mini party playbook
5. Get Sydney's Content Chaos Reset

Therapist and coach Candice Catoire joins me to talk about burnout, capacity, and why so many business owners feel stuck even when they love their work.

We get into what burnout actually looks like in business (and why it’s often mistaken for laziness or lack of discipline), how anxiety and burnout overlap, and the small, overlooked factors that quietly drain your energy. We also talk about why rigid routines don’t work for a lot of business owners, especially moms, and how thinking in rhythms instead can make your business feel doable again.

Topics covered

• What burnout actually looks like for business owners
• Burnout vs anxiety vs depression and why the distinction matters
• Capacity, procrastination, and avoidance in business
• Why routines and productivity systems often backfire
• Building rhythms instead of strict schedules
• Energy management for moms running businesses
• Small shifts that reduce burnout before it takes over

MENTIONED IN THIS EPISODE

• Cozy Rhythm Archetype Quiz
• Follow Candice on Instagram
• Soul Cadence Coaching on YouTube
• Get your next 2 weeks of content planned with the Content Chaos Reset

Instagram changed again in 2025. Shocking, I know.

As we head into 2026, I wanted to talk through what actually matters when it comes to Instagram strategy, especially if you’re a busy business owner or mompreneur who does not have the time or energy to chase trends, hacks, or “post this audio today” advice.

In this episode, I share how I’m thinking about Instagram marketing in 2026, why connection matters more than reach when the app updates (again), and why posting with purpose beats trying to go viral every time.

We also talk about why you don’t need to post every day, how Instagram fits into a bigger content and marketing strategy, and why your content should work together across Instagram, email, podcasts, and blogs instead of feeling scattered.

If your Instagram content feels busy, inconsistent, or like it’s not actually helping your business, this episode will help you zoom out and get clearer about what’s worth your time.

Content Chaos Reset - A free custom GPT that helps you plan two weeks of coordinated content based on what you’re working on right now, so your posts, emails, and long-form content actually work together.

Amber Hansel is back on the podcast to talk about introversion, communication, and why so many business owners are rethinking how they show up online.

We get into how social media has changed, why short-form content can feel draining for introverts, and where deeper connection actually happens now. We also talk about using writing and long-form content as a strength, setting realistic limits around time and energy, and how communication in business overlaps with parenting more than we expect.

Topics covered

• Introverted communication styles in business
• Social media burnout and changing algorithms
• Short-form vs long-form content for introverts
• Building connection without constant posting
• Marketing with limited time and energy
• Conversations, boundaries, and people-pleasing
• Parenting, communication, and leadership

MENTIONED IN THIS EPISODE

Authentic DM Conversations for Introverts (Amber’s guide)

Listen to Amber's podcast, Introverts Unmuted

Follow Amber on Instagram

Get your free Buyer Journey Content Map here

Sales in 2025 were… weird. And this isn’t just a “vibe,” Google actually researched it and is calling it the Messy Middle. So what does that mean for your 2026 content plan?

In this episode I talk about:

• what the Messy Middle looks like in real buying behavior

• why people are taking longer, circling offers, and lurking before they decide

• why trendy content and old funnel templates aren’t pulling their weight anymore

• how to shift your content toward more connection and actual conversations

• the changes I’m making in my own marketing for 2026, including in-person connection

• how to think about “slow” buying without assuming something is wrong with your offer

If you’re planning Q1 and want a strategy that matches how people are actually making decisions right now, this episode walks you through it.

MENTIONED IN THIS EPISODE:

Content to Client Club

Buyer Journey Content Plan

Online business coaching has gotten chaotic in a very specific way. Too many people are selling support they are not qualified to give, recycling the same scripts, leaning on borrowed credibility, and creating this MLM adjacent loop where coaches hire other coaches just to stay afloat. Meanwhile buyers are left confused, pressured, or wondering why something felt off.

In this episode I'm joined by my business bestie Stacy Braga and we talk about why the coaching space feels out of control, how shame gets used to pressure people into programs, how “mindset” gets used to deflect real problems, why so many strategies have not evolved with buyers, and what actually helps you make better decisions before investing in anyone.

Inside the episode we cover:

• How shame gets used as a pressure tactic

• How “mindset” gets positioned as the reason something didn’t work

• Why fake urgency still hooks people who know better

• The inbreeding effect of coaches coaching coaches

• How borrowed credibility shows up in marketing

• Parasocial friendship pressure and why it feels manipulative

• What ethical support actually looks like

• What to ask before you invest so you can protect yourself

MENTIONED IN THIS EPISODE:

Connect with Stacy online: www.stacybragacopy.com

Listen to Stacy's podcast: CozyPreneur Podcast

Connect with Sydney on Instagram: @sydneyobrien.co

Grab the Buyer Journey Content Map

Holiday chaos is here and your brain is already doing enough.

If posting on Instagram or writing emails feels impossible, this episode gives you the lowest-lift ways to still show up without draining the last 2% of your energy.

You’ll hear:

• why going totally silent from Thanksgiving to New Year’s isn’t the move

• the easiest content to share when you’re fried

• how to reuse old posts, blogs, and podcast episodes so you’re not reinventing anything

• what to focus on if you’re not selling vs what to do if you are

• my own “bare minimum but still strategic” holiday plan

MENTIONED IN THIS EPISODE:

• Content to Clients Club

• Free Buyer Journey Content Map

• DM me on Instagram: @sydneyobrien.co

In this episode, I sit down with Sreyasi, a case study strategist who creates some of the most detailed, conversion-driven client stories I’ve ever seen. If you’ve been feeling the pressure of today’s skeptical buyers or you’ve noticed that screenshots don’t move the needle like they used to, this conversation is going to hit home.

We talk about why trust is at an all-time low, why surface-level testimonials aren’t enough anymore, and how case studies give your audience the context they need to feel confident investing in your offer. You’ll hear how Sreyasi builds her case studies from the ground up, the questions she asks that unlock gold, and how to repurpose one case study into multiple high-impact pieces of content across your platforms.

If you want your marketing to feel more grounded, more credible, and more aligned with what real buyers need right now, you’ll love this one.

MENTIONED IN THIS EPISODE:

Check out Sreyasi's carousel case study breakdown of my membership

Try Sreyasi's Case Study Repurposing Bestie GPT

Done-for-you case study writing: https://moxieandheart.co/case-study-writer/

Say hi to Sreyasi on IG: https://www.instagram.com/moxieandheart/

Hang out with Sreyasi on Threads: https://www.threads.com/@moxieandheart

Grab Sydney's Buyer Journey Content Map for free

Okay friend, here’s the deal. I didn’t post a single thing on my Instagram feed for two whole weeks. Not one polished carousel. Not one reel. Maybe a couple of very tired mom goblin stories. And guess what happened.

Nothing fell apart. I still made sales. My business kept moving.

This episode is the real behind the scenes of what those two weeks looked like and why Instagram wasn’t even on my radar when life was lifing at full speed.

• why Instagram isn’t the conversion engine it used to be

• why depending on IG alone is slowing your sales

• why marketing in a trust recession requires more touchpoints

• where my sales actually came from

• how I decide what to let go when everything hits at once

• why I focus more on email and long form content

• what success looks like for me as a part time business owner and full time mom

MENTIONED IN THIS EPISODE:

What to Post When No One's Buying Content Map ($17)

Content to Clients Membership ($97/month)

Buyer Journey Content Map (freeee)