Sales in 2025 were… weird. And this isn’t just a “vibe,” Google actually researched it and is calling it the Messy Middle. So what does that mean for your 2026 content plan?

In this episode I talk about:

• what the Messy Middle looks like in real buying behavior

• why people are taking longer, circling offers, and lurking before they decide

• why trendy content and old funnel templates aren’t pulling their weight anymore

• how to shift your content toward more connection and actual conversations

• the changes I’m making in my own marketing for 2026, including in-person connection

• how to think about “slow” buying without assuming something is wrong with your offer

If you’re planning Q1 and want a strategy that matches how people are actually making decisions right now, this episode walks you through it.

MENTIONED IN THIS EPISODE:

Content to Client Club

Buyer Journey Content Plan