Culture Builders

4 Ways Administrators Can Better Support Their Coaches


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In this video, we dive into four actionable ways sports administrators can truly support their head coaches and create a thriving coaching culture. It’s more than just stepping in during conflicts or tough seasons—real support starts long before the pressure hits!


If you're an athletic director or administrator who wants to enhance the success of your coaches, this video is for you! We’ll cover:

  1. Supportive Conversations: Don’t wait for the end-of-season review! Learn how to have meaningful, growth-oriented check-ins throughout the year.

  2. Building a Coaching Community: Coaches shouldn’t be working in silos. Discover how fostering a collaborative environment helps coaches grow and face challenges together.

  3. Providing Practical Training: Go beyond compliance and offer training that equips coaches with the skills they need to navigate the complexity of their roles.

  4. Hiring a Coach for Coaches: Why over 40% of Fortune 500 companies invest in coaching for their leaders—and why your head coaches deserve the same level of support.

  5. 💡 Next Steps:

    • Schedule development-focused meetings with your coaches.
    • Start a group chat for sharing helpful resources.
    • Host gatherings to foster collaboration and learning.

    • Transform your program and give your coaches the tools they need to succeed! 🌟 If you’re interested in 1:1 executive coaching or our Transformational Coaching & Culture Certification Course, click here to learn more.


      #SportsLeadership #CoachingSupport #AthleticAdministration #CoachDevelopment #ExecutiveCoaching #LeadershipInSports #CoachingCulture #TransformationalLeadership

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