The most important thing we can all do as product people is also something that most of us continue to fail at: talking to customers.

Getting customer feedback is an example of something that’s simple, but not easy. It’s incredible that talking to customers and getting feedback is the one thing that we all know is the key to building great products—but apparently we don’t all do it.

Luckily, there’s a way to massively increase the amount of feedback that you’re getting if you open up your definition of ‘customer feedback’ and instead focus on, ‘How can I talk to my customers more often?’”

On Twitter @maggiecrowley and @seekingwisomio