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4 Ways To Increase Holiday Sales Without Discounts
Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales.
In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I’m going to show you 4 different ways to do that.
By the end of this episode, you’ll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I’m giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand.
[1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services
[2:07] - Two factors to consider when deciding on discounting
[5:10] - Four strategies to increase holiday sales without discounting
EPISODES AND LINKS MENTIONED:
- Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions?
- Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes)
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
- Download the Services Guide
- Book a Power Hour (and get my Starter Gdoc too!)
- Join Copy Critique Club
Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.
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By Megan KachiganReady or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales.
In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I’m going to show you 4 different ways to do that.
By the end of this episode, you’ll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I’m giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand.
[1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services
[2:07] - Two factors to consider when deciding on discounting
[5:10] - Four strategies to increase holiday sales without discounting
EPISODES AND LINKS MENTIONED:
- Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions?
- Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes)
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
- Download the Services Guide
- Book a Power Hour (and get my Starter Gdoc too!)
- Join Copy Critique Club
Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.