Values-First Marketing

If you’ve ever hovered over the publish button on a polarizing post with a pounding heart and a deep belief in your message, this episode is for you. Polarizing content can be a powerful line in the sand that draws your right-fit people closer, and it works best when it comes from a grounded, clear place. In this solo episode, I walk through the four questions I ask myself (and my clients) before sharing a hot take. Your bold opinions deserve messaging that connects with the right people and turns that connection into clients. You’ll leave with a clear yes or a strategic pause, and a plan for saying it with your full chest.

In this episode, I talk about:

• The four questions I ask before pressing publish on a polarizing post
• Why total confidence and sweaty palms can show up in the same person on the same day
• What happens to the people who disagree with your take (and why it works in your favor)
• The answer that tells me to wait, and why waiting is a strategic choice
• How to share a hot take so both sides feel respected and honored
• What a “full-body yes” looks like in your own messaging

Power Hours spots are open right now. Bring your polarizing take, and we’ll workshop it and how to share it with confidence so it connects more deeply with your right-fit people. Book your Power Hour session here.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Here’s what I’m seeing in my clients’ results that made me confident about next year’s copywriting trends:

Picture your ideal client landing on your homepage and thinking, “She’s talking directly to me.” That’s what needs to happen. For example, “Women in perimenopause who want steady energy” gets more clicks from the right people than “women who want to feel better.” I’m sharing why in this episode. My 2025 and 2026 predictions both held true, so today I’m sharing my 2027 predictions. These shifts are for heart-centered service providers, podcasters, coaches, and wellness practitioners who want marketing that converts without becoming a second full-time job.

In this episode, I’m sharing:

• What Google and AI platforms reward and what that means for your blog and your website.
• This type of content is having a moment (and that’s a relief!)
• AI is here to stay, but here’s where I draw the line.
• What writer’s block is really telling you

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/2027-copywriting-trends

Want more marketing insight like this? Join my email community for exclusive content and special offers: megankachigan.com/email

CONNECT WITH MEGAN:
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

When you lead with your values, one well-made sale can become 17 more, plus the five people your client refers. Relational selling compounds. And your values leave clues. They shape how you spend your money, your time, and who you attract.

In this episode, I'm joined by high-performance coach Caryn Gillen, who has been coaching for 16 years and helps founders build businesses rooted in integrity, sustainability, and permission to do things their own way. We talk about why selling and convincing are two very different things, and how a relational approach leads to clients who stay, refer, and drop your name in rooms you're not in. 

Caryn shares 3 ways your values bring the right clients to you (with so much more ease!), and each one will change how you show up in your marketing and sales. You'll also hear a real-world story of a business that lives its values in every single interaction. Plus, Caryn offers a simple way to name your own values, so you finish this conversation with something you can use today. 

In this episode, we talk about:

• The simple shift from convincing to inviting that makes selling feel like you again
• Why one well-made sale can turn into 17 more (and the people who come with them)
• The 3 ways your values bring in the right clients (start doing these today!)
• The two questions Caryn uses to know and name your values, fast.
• How to turn your values into the stories you share in your content

RELATED EPISODES:

• Build Fierce Brand Loyalty With Values-First Marketing
• Copywriting for Retention // Conversion Copywriting Isn’t Enough Anymore (Here’s What Works)
• Get More Clients Through Relationship Selling With Nikki Rausch
• 5 Essential Mindset Shifts for Sustainable Sales Success—Without Feeling Salesy

CONNECT WITH OUR GUEST, CARYN GILLEN

• Website: www.caryngillen.com
• Listen to her free podcast series “What I’ve Come To Know.” It’s hard-won truths from accomplished women, for accomplished women who know they're not done yet.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The authors, thought leaders, and creators I admire most all share the same one habit: they spend the first hour of the morning analog, with a book or a journal, before they ever touch their phone. They do it for themselves, not for the sake of productivity. 

But when your calendar is full and so many people count on you, how do you create white space without the guilt or the worry of falling behind?

In this episode, I'm joined by Dr. Tiffany Shelton, a neuropsychologist turned systems coach who has grown her YouTube channel to 48,000 subscribers organically. Tiffany teaches high-achieving women how to reclaim their time.

She shares what white space does for your brain and your decision-making. Together, we talk about the mindset shift, the feelings that surface, and the practical first steps that make white space a weekly non-negotiable. If you've been craving more room to think, create, and simply be, this conversation gives you a doable place to begin.

In this episode, we talk about:

• The one habit my favorite authors and thought leaders have in common
• Why white space sounds ideal and feels so complicated for high-achieving women
• What actually happens in your brain when you unplug (and what it does for your decisions!)
• The heartbeat metaphor that changes how you see rest
• What Tiffany recommends if you only have 30 minutes (or less!) to begin
• The planning step that keeps your white space satisfying
• What you need to know about capacity grief (it made my jaw drop)

RELATED EPISODES:

• Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean
• The Marketing Strategy That Leaves Room for Rest and Revenue

CONNECT WITH OUR GUEST:
Dr. Tiffany Shelton is a published author and neuropsychologist. She has worked with dozens of ambitious women to turn their dreams into reality using her proprietary Impossible to Fail Method and she’s spent over a decade sharing how to create a sustainable hustle using evidence based psychology, systems, and alignment. She shares her insights on how to systemize your goals on her YouTube channel with over 35,000 subscribers and has been featured in by many media outlets, including Yoga Journal, Journal of Alzheimer’s Disease, Rockridge Press, and Mindful Magazine. 

• YouTube: https://www.youtube.com/@TiffanyShelton
• FREE: Try the White Space GPT https://chatgpt.com/g/g-69a8fc393ea88191a7d36e9c02cad33f-the-white-space-creator

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

As a high-achieving woman, you probably don't need more discipline. In this episode, Relle Dixon explains how better nutrition will build your leadership, your voice, and your authority. Your body is your greatest business asset. 

But here's what I hear from so many established founders, podcasters, speakers, and authors in my world: I'm doing everything right, but I'm running on empty.

In our conversation, we go beyond the surface-level habits and explore the deeper layer: how your relationship with your body impacts your capacity, your focus, and your ability to lead in a way that feels good, aligned, and sustainable.

In This Episode, You'll Discover:

• The surprising connection between how you fuel your body and the authority you bring to every room you walk into
• Why discipline and willpower aren't your problem (and what actually moves the needle when it comes to energy, clarity, and decision-making)
• How strength training, proper nutrition, and rest don't take away from your ambition (hint: they're the infrastructure that sustains it)
• The three foundational shifts that create the fastest return in energy and focus (spoiler: they're simpler than you think)
• What "sustainable success" actually looks like when you start building for longevity
• The honest conversation about visibility, vulnerability, and why sharing the real, messy parts of your journey is what actually builds community

Related Episodes:
- Natural Energy Boosts For Better Focus with Allison Jordan
- Threads Is The Most Underrated Platform for Authentic Marketing Right Now

Connect with our guest:
Relle Dixon is a fitness and nutrition coach, keynote speaker, and entrepreneur who helps high-performing women understand that their body is their greatest business asset. She teaches practical strategies around nutrition, strength training, and metabolic health so ambitious women can build energy, resilience, and sustainable success in both life and business. 

Connect with her on Instagram. Threads, and LinkedIn.

*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Ever sent an email blast to your entire list and wondered who actually reads it? If you’re trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well.

The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed it this way: "it's hard to love and serve people you don't know." Success depends not only on who you know, but who knows you, and that's exactly what these new features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches.

The secret to conversion copywriting has always centered on voice of customer research. That means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, or piecing together data from five different tools. Kit's 2026 product update changes that equation by building voice of customer insights directly into the platform you're already using to send emails.

This episode breaks down the seven features in Kit's latest product update, what each one actually does, and how coaches and creators specifically can put them to work (without duct-taping your tools together). You'll also find answers to some of the most common questions about email marketing tips, campaign ideas, and how to actually do this well in your own list.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/kit-email-marketing-update-2026

JOIN KIT: Get started with Kit here.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now?

And how can I incorporate this for website copywriting for my clients?

Google just fundamentally shifted how people discover businesses online. Information agents are scanning the web 24/7. Agentic booking is expanding to pull real-time pricing and availability. Conversational search is remembering context and surfacing deep-dive content. These affect how your business gets found online.

So I audited my own website against these new realities. And I made three specific changes that all business owners can make today.

In this episode, I'm walking you through the three specific website copywriting changes I made after Google's 2026 algorithm updates announced at I/O in May. These updates (information agents, agentic booking, and especially conversational search) are actively reshaping how AI finds, evaluates, and recommends service providers online. And the businesses who act on this now have a real advantage.

Let’s make sure the website you've already built is actually working for you in 2026 and beyond.

Want me to make these website copywriting changes for you so that YOU will be found through Google with its new updates? Book a call here to get started.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copywriting-google-algorithm-updates-2026

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

LINKS MENTIONED:
- Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean
- How To Relax Without Reducing Rest to Productivity 

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me? 

This is the right question to ask because it means you genuinely care about authenticity.

Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don’t want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don’t have to. 

When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice.

What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can’t tell if I wrote it or you did!

In this episode, we answer the three questions that matter most:

• How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)
• What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)
• Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)

This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message.

WHAT YOU'LL DISCOVER IN THIS EPISODE

• How conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).
• Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!) 
• Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).
• Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).
• Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voice

LET'S WORK TOGETHER: https://www.megankachigan.com/dfy

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Should a good copywriter make you rich?

If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.

I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast:
"Should I evaluate how good a conversion copywriter is by how much revenue they generate?"

This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue. 

In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.

This is for you if you’ve wondered:

• Is my copywriter actually good, or is the problem somewhere else in my funnel?
• Should I be evaluating a copywriter based on the revenue they generate?
• If a copywriter is so talented, why aren't they rich themselves?
• How do I know if the copy did its job?
• What am I actually supposed to measure when hiring or evaluating a copywriter?
• Is it possible that great copy exists inside a broken marketing system?
• Who is responsible for marketing results?

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metrics

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email