The pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel of content creation? We’re over it. Because here’s the thing: trying to create content at a relentless pace without a clear plan is a surefire way to burn out. 

The good news is that there is a way that lets you stay consistent, protect your energy, and create content that genuinely connects with your audience. That is a big sigh of relief.

This episode is for those of you who want to market sustainably, without sacrificing your well-being. The 3 tips I’m sharing today will help you create content consistently and efficiently. And the process is actually enjoyable too! By the end, you’ll have a roadmap to create content that doesn’t just check a box but actually drives results. Let’s dive in!

0:01:10 - A shift to more sustainable marketing.
0:02:10 - Repetition in content helps with omnipresence, but quality should take precedence.
0:04:00 - Prioritize content that offers real value, is actionable, and builds trust and authority.
0:06:20 - Creating evergreen content that remains relevant over time.
0:08:05 - Common content creation struggles and how to avoid burnout.
0:10:20 - Three tips for sustainable content creation
0:12:45 - How to understand your audience deeply
0:20:00 - Build a solid foundation with strategic messaging to make content creation easier and more aligned.
0:21:30 - Clarify core message and brand values for consistency across all content.
0:25:20 - How to maintain consistency across platforms and content types.
0:27:00 - Introduction to using a copywriting system to streamline content creation and avoid burnout.
0:30:10 - Examples of systematizing and what it could look like for you
0:35:30 - Save mental space and time in the content creation process

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/create-content-consistently-without-burnout

FREE RESOURCE:

• Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.
  
  

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

It’s time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It’s not about perfect systems or polished strategies. Instead, it’s about creating a solid foundation with deep, holistic preparation that sets you up for lasting success.

Sherry Ward joins us to share how launching with impact requires more than just a checklist. It’s about going inward, healing, and connecting with your audience on a meaningful level. We’ll explore how letting go of control and embracing imperfection can help you launch high, without burnout.

Plus, Sherry reveals how storytelling is the secret ingredient to building trust and authenticity, especially in a world where AI often dominates. You’ll learn how to connect with your audience in a way that’s real and relatable.

The key to a successful launch isn’t just about hitting numbers. It’s about building relationships that matter. So, let’s dig into what it takes to go deep, build trust, and nail your product launch KPI. 

0:02:10 - Sherry Ward discusses her journey and her expertise in launching authors and projects
0:05:00 - The importance of a holistic approach to launching, blending heart with systems
0:07:20 - Going deep to launch high: The value of inner work and healing in successful launches
0:11:00 - How storytelling in copywriting can help make genuine human connections
0:16:10 - Sherry explains the deeper purpose behind launching people, not just products or services
0:19:40 - The ongoing journey of learning and growth, avoiding the trap of perfectionism
0:23:10 - Surrendering control and the value of letting go to embrace the unknown
0:27:00 - Tips for letting go of control: Practical steps for high achievers to try
0:30:30 - Sherry's upcoming event, Christian Creators 360, and how to connect with her and her book

Connect with Sherry at www.squaretreepublishing.com
Check out www.ChristianCreators360.com

FREE RESOURCE:

• Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

I’m giving you the inside scoop on what’s working with writing high-converting copy this year. If 2024 taught us anything, it’s that the world of online business is shifting fast—and it’s not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here’s the good news: with big changes come big opportunities.

Understanding the copywriting trends shaping 2025 is essential to staying ahead. These trends aren’t about chasing shiny objects or reinventing the wheel—they’re about cutting through the noise, getting back to what works, and showing up in a way that resonates with today’s more discerning, sophisticated buyers.

We’ve seen it all in recent years—pandemic booms, the rise of AI, and a market more crowded than ever. But the timeless rules of copy haven’t changed. In fact, they’re more important than ever. The key to success in 2025? Simplicity, strategy, and a relentless focus on connection.

In this episode, I’m giving you the inside scoop on the 4 most important copywriting trends for 2025. These insights will help you cut through the overwhelm, connect with your audience, and convert like never before. Let’s dive in!

0:02:40 - Timeless copywriting principles remain the foundation of effective marketing, despite industry changes.
0:04:10 - Trend #1 AI Copywriting
0:13:25 - Trend #2 ROI-Focused Hiring - and what to look for 
0:19:55 - Trend #3 How you can replace hard sell tactics with value-based, empathetic, and transparent messaging
0:27:10 - Trend #4 Omnipresence Through Ecosystem Thinking for a cohesive strategy
0:30:40 - Avoiding the Referral Roller Coaster

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/2025-copywriting-trends

FREE RESOURCE: Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club
  
  

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Whether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness, along with all of my other goals. No more running your business through the fatigue and physical ailments that steal our vitality - and honestly, take up a lot of our mental capacity worrying about it too. That was my reality for 2 years…until I met Allison Jordan. 

Allison is a certified Functional Diagnostic Nutrition Practitioner, founder of Better Belly Therapies, and host of a top 1% global podcast - the Better Belly Podcast. Over the last 6 years, she's helped 600+ clients across the globe find and address the root causes of their whole body health issues when nothing else has worked. Her Better Belly Blueprint reduces symptoms like bloating, brain fog, fatigue, hormone imbalance, and so much more by 80% in 3-6 months on average. From gut health to mental clarity, you can heal naturally and finally feel your best again. This was my #1 resolution for 2024, and I achieved it through Allison’s Better Belly Blueprint program.

Stop normalizing feeling "off." Tune into this episode to explore what’s happening beneath the surface and the simplest way to boost your energy levels and productivity. It is time to get healthier and more energized, so that you can run your business with more ease like the visionary leader you are. 

0:07:45 - Struggling with fatigue? Learn how gut health can boost focus and energy.
0:10:15 - Common gut health issues: Brain fog, fatigue, hormone imbalance.
0:13:30 - How gut health impacts energy and focus.
0:17:00 - Don’t normalize feeling "off"—take action for better health.
0:23:30 - Gut health affects mood, energy, and mental clarity.
0:27:00 - Gut health is key for entrepreneurs’ productivity.
0:31:00 - Take action: Start improving your gut health for better performance.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/natural-energy-boosts-better-focus-allison-jordan

FREE RESOURCES:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

How Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind?

Now I know what you’re thinking… "I took time off, now I’m behind." How do you take a day away, and not feel behind? The math doesn’t math. 

Let’s flip that. Taking time off doesn’t set you back—it sets you up. If you keep doing more, you are going to keep being busy. You feel like you cannot rest, but at the same time, you cannot afford not to. 

There’s a misconception that rest means you stop and do nothing. That’s not it. Rest means actively filling up your tank. What nourishes you? For me, it’s standing barefoot in the sunshine, breathing fresh air, and listening to my kids laugh. These moments are FREE and available NOW. It's not when you get to a certain level of success in your business. It's also for while you are on your way there. 

Resting does not put you behind, it better positions you to do what you’ve been called to do. And now you can do it from a place of poise and restoration.  You’re no longer running on empty in any or all of the areas of your life.

0:01:47 - The deeper benefits of rest
0:06:26 - Rest as a strategic advantage
0:09:02 - Maintaining work-life balance with a day of rest
0:14:26 - Defining your day of rest
0:19:26 - Overcoming guilt and fear of rest
0:22:26 - How to take rest without falling behind
0:25:26 - 3 small steps to rest without guilt today

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/how-to-relax-without-reducing-rest-to-productivity

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

What if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really matters.

In this episode, we’re getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian’s take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It’s not just about techniques or templates; it’s about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy.

It’s time for you to finally write with joy and freedom. Let’s uncover the mindset that makes it possible.

0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss.
0:05:32 - The challenges of articulating one's own identity and stories in copywriting.
0:07:29 - How deeper self-exploration can lead to more fulfilling and effective writing.
0:09:39 - The power of an outside perspective to cut through the noise and focus on what truly matters.
0:14:35 - How fear and lack of confidence in writing can lead to poor quality and longer editing times.
0:17:35 - The impact of mindset on writing quality and the importance of enjoying the process.
0:20:31 - Freedom from the inner critic and imposter syndrome.
0:23:00 - Practical tips for improving writing mindset
0:31:56 - A practical tool for improving mindset and reducing stress in business.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthy

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted. 

I hear too many business owners spending 2 hours writing one email or one post, so today I’m going to share how I do it so much faster. The one thing that all of my multi-6 and 7-figure DFY clients have in common is that they ALL send emails to their list regularly (at least weekly). Email marketing is the backbone of how they nurture, connect, and convert. Writing good emails quickly is one of the most important skills you can develop as a business owner. 

A couple months ago, I set a challenge for myself: batch write my weekly emails in one hour per month. I surprised myself and have been on average writing five emails in 55 minutes. The first week I wrote 3 emails in 30 minutes. So I’m averaging about one email every 10 minutes for my own business from scratch (and they’ve already sold!). 

If you’re wondering how I did it, I’ll walk you through exactly what worked for me to write quickly and effectively. The best part? You can replicate this process, even if you’re dealing with mom brain, distractions, or a packed schedule (because same). Do this as you are writing your holiday and end-of-year sales copy. Your email writing productivity is about to get an overhaul. Tune in to hear how I pulled it off.

0:01:20 - The one thing all of my 6 and 7-figure DFY clients are doing in common
0:03:10 - The challenge  to write five emails in under an hour.
0:04:15 - 10 tips to write email copy faster
0:19:00 - Final thoughts on your writing process.
0:20:15 - How messaging guides help streamline the writing process.
0:22:00 - Writing faster opens up time for other tasks.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/email-writing-productivity-tips-to-write-5-emails-in-55-minutes

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club
  
  

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn’t even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable partnerships.

That is why we are talking to Hailey Rowe today. Hailey is a Marketing & Sales Coach and Strategist who has been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). 

In this episode, we’ll explore how to attract clients using LinkedIn without jumping into a sales pitch right away so that you can actually build genuine relationships. We’re talking about how to open the door for meaningful conversations and potentially future collaboration. 

0:03:30 - How to attract clients on LinkedIn without being salesy and building genuine relationships.
0:05:25 - LinkedIn's strengths for business owners, service providers, and those seeking partnerships.
0:07:55 - Using LinkedIn’s search features and filters to find ideal clients and partners.
0:11:05 - Benefits of using Sales Navigator for precise targeting.
0:14:45 - Importance of having a clear messaging guide for lead generation.
0:16:25 - Tips for sending personalized, non-salesy connection requests.
0:18:45 - Following up with open-ended, intentional questions after connections accept.
0:22:30 - Avoid assuming someone has a problem you can solve.
0:27:50 - LinkedIn as a business-specific platform versus other social networks.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/how-to-attract-clients-using-linkedin-with-hailey-rowe

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

There are 3 specific power words or phrases in copywriting that will increase your conversions. You’re not going to be able to unsee it once I share them with you!

If you are struggling to stand out in a saturated market and your copywriting is not converting, I am going to share how to rewrite your copy for real impact. I’m giving specific examples to go from boring to better to best for business coaches, life coaches, and health wellness coaches.

This is one of the simplest ways to make your copy cut through noise, grab attention, and speak directly to what your reader truly cares about. It’s not about just sprinkling in power words in copywriting. I’m sharing how to strategically use these words to truly connect with your best-fit clients. 

Let’s explore these power words in copywriting that will help you create clear, compelling messages—and ultimately drive more conversions.

0:02:15 Differentiating between typical power words in copywriting and the 3 specific power words/phrases in this episode
0:06:04 The first power word
0:10:33 The second power word
0:14:49 The third power word 
0:18:50 Add these 3 power words in your copy NOW to feel more personal, relatable and achievable for the audience

➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/use-these-3-power-words-in-copywriting-to-increase-conversions/

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.

In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way. 

If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight, this episode is for you. We’ll walk you through the process of finding and telling the right stories to connect with your ideal clients. By the end, you’ll feel inspired and ready to leverage storytelling in your business. Let’s get started!

0:03:22 - The most relatable stories are often the small, everyday moments, not the big, life-changing events.
0:06:04 - Understand your audience deeply to tell stories that resonate and create connection points.
0:09:16 - April explains how focusing on service rather than self helps overcome discomfort with visibility.
0:13:04 - Detaching from the outcome makes storytelling easier and more authentic in building relationships.
0:16:01 - April shares how storytelling helps articulate your brand, making it more relatable and visible to the right audience.
0:20:12 - Knowing your ideal client is key to determining which parts of your story to share and how to make it relevant.
0:23:45 - Consistent visibility and storytelling help build trust and relationships over time.
0:26:50 - Storytelling is a subtle but powerful soft skill, often overlooked in favor of technical marketing tactics.
0:30:55 - How April’s consistency in storytelling and visibility helped a client connect and work with her before they even spoke directly.
0:42:40 - It's not about using hacks, but owning your story and showing up authentically to attract your audience.

➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/storytelling-in-business-is-key-to-growth-with-april-pertuis

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcast

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.