Values-First Marketing

If you’ve ever wondered, “I know I’m great at what I do… so why does my copy sound off?” — you are like most of my clients. After auditing hundreds of sales pages, websites, and emails, I can tell you this with complete confidence:

The first three fixes I make to 90% of the copy I audit are simple… and they make the biggest impact on the conversion rate.

This is for the heart-centered coach, strategist, or service provider who’s head is spinning while you’re overthinking everything…

Here’s the truth most business owners don’t realize:

You could be just one adjustment away from copy that actually connects.

Sometimes, it really can be that simple. 

You're not new to this. You have a solid offer. You care deeply. But your words aren't pulling their weight. Let’s fix that.

In this episode, I’m sharing the 3 fixes I look for first that make the biggest difference for your bottom line. I will unpack each of these so your message finally lands the way you intended.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/conversion-copywriting-fixes-with-examples

LINKS MENTIONED:

• Do the free 5-day challenge: Why Isn’t This Converting?
• Case Study: Conversion Copywriting That Finally Made Her Offer Sell
• What you can expect to get in Copy Clarity Club:
  • Sales Page Example Audit
  • Website Example Audit

Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Daily list growth is simpler than you think.

I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly real conversation on how to grow your list automatically, without ads or endlessly creating new freebies. Tracy shares the habits and mindset shifts that create sustainable list growth for values-driven entrepreneurs…plus some fun, overlooked ways to make your list love hearing from you!

Whether your list feels tiny or neglected, this episode will remind you how powerful it can be when you treat every email address like their is a real human behind it (because there is!)

Listen to this episode to catch:

• The mindset shift that makes email marketing actually work
• How to get your subscribers to actually reply back to you.
• The email real estate most entrepreneurs waste (and the easy way to fix it)
• The content “broken record” moment that signals you’re close to converting
• Tracy’s favorite no-ad strategies for daily list growth
• Why your list-building isn’t working—and what to adjust before you give up
• Are free lead magnets still worth it in 2026?

🎧 Listen now and then join us inside Copy Clarity Club to build the kind of messaging that grows your list every single week—without burnout.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/email-marketing-tips-tracy-beavers

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! 

Whether you’ve ghosted your list for a month or you’re just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it.

We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren’t sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make.

💌 Want a deeper audit of your current messaging or email strategy? Join the Why Isn't This Converting? Free Challenge here.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/email-marketing-ideas-this-week

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026.

In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what’s already shifting across my clients, peers, and my own business.

What We Cover:

• The 3 shifts you need to know NOW for success in 2026 (and beyond)
• Why “human vs. AI” is the wrong question—and what matters more
• How to write for AI search and for real people
• What support clients want (what’s working NOW)
• Future-proofing your content so it still converts a year from now

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trends

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you.

I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand.

Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice.

Here’s what we cover:

• The human-first approach to AI—and why it works
• Why AI can’t replace your voice (but it can support it)
• The fill-in-the-blank AI caption trick you’ll want to steal
• Best practices for prompting that actually get results
• How Kinsey uses AI as a pep-talk partner
• Other uses for AI beyond copywriting!

Connect with our guest Kinsey on Instagram @AuthenticAIforEntrepreneurs

The best place to get started with AI for your brand is using a Brand Blueprint* so ChatGPT always remembers who you are and how to write in your voice.

Related Episode:
Case Study: The AI Copywriting System That Worked While She Vacationed

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

*affiliate link

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth:

What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content?

That’s exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you’ve already created, and the surprisingly simple way to start leveraging it today.

If you’ve written blog posts, launched a podcast, or created freebies for your email list—this is how to make them work harder with less effort.

In this episode, we cover:

• The biggest Pinterest myth most business owners still believe
• A surprising example of keyword research that might change your SEO strategy
• The #1 goal Kate recommends for most service providers on Pinterest
• How to actually track success on the platform (without obsessing over views)
• Kate’s answer to “How often should I pin?”
• The difference between Pinterest keywords vs. Google SEO
• A personal traffic comparison that might change how you use Instagram

Your Next Step:
If you’re already creating pillar content—make it do more. This is exactly the kind of repurposing we help you build into a sustainable marketing rhythm. Start by grabbing my free messaging audit to make sure your content is set up to convert.

Connect with our Guest:

Visit Kate at simplepinmedia.com and subscribe to her Pinterest Made Simple newsletter.

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig?

You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now. 

That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of marketing experience with a deep understanding of psychology and personal style.

We’re talking about what happens when your style no longer reflects the version of you you’re becoming. Especially for women in business stepping onto stages, leading retreats, or simply showing up more visibly in their brand.

You’ll walk away with a deeper understanding of how to embody your brand—before you even say a word.

In this episode:

• What most women do wrong when preparing for a big visibility moment
• The one question to ask before buying another outfit or panic shopping
• How your closet might be sabotaging your confidence
• Why authenticity boosts retention, trust, and even sales
• Scientific research on how what you wear literally rewires your brain
• How to dress like your brand… even when you’re off stage

🔗 Mentioned in the episode:
– Freebie: Style Mindset Reset
– The Visibility Shift Podcast by Ellie Steinbrink

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

If you’ve ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective.

I’m joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically.

We talk about what makes LinkedIn so powerful right now, why it’s different from Instagram and Facebook, and the exact steps Caroline took to grow a personal brand that attracts high-quality, high-income clients without relying on paid ads or spammy cold DMs.

What You’ll Learn in This Episode:

• Why only 3% of LinkedIn users post content—and why that’s your opportunity
• How Caroline grew 7,000 followers in 1 year with zero ad spend
• The 3 pillars of LinkedIn marketing (it can be so simple!)
• What kinds of content perform best on LinkedIn right now
• The biggest mistakes to avoid
• The best repurposing strategy (literally genius)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/linkedin-marketing-personal-brand-top-3-percent-caroline-pennington

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How do you turn Instagram engagement into subscribers who actually want to hear from you?

ManyChat is more powerful than most creators are using it for. If you’re only using ManyChat’s “comment X to get Y” automation, then you’re part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your email list in a meaningful way.

After attending the Instagram Summit by ManyChat in Hollywood, I walked away with two main takeaways:

ONE. Automation should be used in a way to make space for real connection. 

TWO. Your email list is still your most valuable marketing asset—and you’re underutilizing the best tools to grow your email list.

So let’s talk about using ManyChat strategically—as the bridge between casual Instagram engagement and real, human relationships that actually convert. This will help you grow your email list intentionally.

What you’ll hear in this episode:

• The #1 mistake creators make when using Instagram automation (and why it’s hurting your list growth).
• What ManyChat’s CEO revealed about why most DMs never get answered — and how to fix it.
• My three biggest takeaways from the Instagram Summit that will help you grow your email list.
• Practical ways to use ManyChat flows, tags, and segmenting to nurture subscribers with more intention.
  
  

If you’ve been relying on quick automations but not seeing real conversions, this episode will show you how to build a better bridge — from Instagram follower to loyal subscriber.

👉 Ready to make your funnel feel more like you? Grab my free messaging audit. You’ll see exactly where your message is missing the mark — and how to fix it so your content connects and helps you grow your email list.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/grow-your-email-list-manychat

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email