Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.

In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way. 

If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight, this episode is for you. We’ll walk you through the process of finding and telling the right stories to connect with your ideal clients. By the end, you’ll feel inspired and ready to leverage storytelling in your business. Let’s get started!

0:03:22 - The most relatable stories are often the small, everyday moments, not the big, life-changing events.
0:06:04 - Understand your audience deeply to tell stories that resonate and create connection points.
0:09:16 - April explains how focusing on service rather than self helps overcome discomfort with visibility.
0:13:04 - Detaching from the outcome makes storytelling easier and more authentic in building relationships.
0:16:01 - April shares how storytelling helps articulate your brand, making it more relatable and visible to the right audience.
0:20:12 - Knowing your ideal client is key to determining which parts of your story to share and how to make it relevant.
0:23:45 - Consistent visibility and storytelling help build trust and relationships over time.
0:26:50 - Storytelling is a subtle but powerful soft skill, often overlooked in favor of technical marketing tactics.
0:30:55 - How April’s consistency in storytelling and visibility helped a client connect and work with her before they even spoke directly.
0:42:40 - It's not about using hacks, but owning your story and showing up authentically to attract your audience.

➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/storytelling-in-business-is-key-to-growth-with-april-pertuis

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcast

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team.

We first started working together in August 2023 and have seen incredible results, including:

• In the first 4 months of working together we made more money through email marketing than the previous two years combined trying to do it on her own. 
• On average, she made about 5x more per email once we started working together.
• This year’s email revenue 2024 has already surpassed last year’s, even though we still have all of Q4 remaining at the time of recording. (And we haven’t even gotten to Black Friday yet, which is statistically the highest revenue month). 

And this all happened in less than 1 hour per month of her time. Let’s dive into how we did it. 

[1:46] Results from working together

[2:44] Challenges we faced

[4:44] The solution

[5:24] The process and benefits of working together with a copywriter

[7:06] Vicky’s testimonial

[10:41] A copywriter can be a strategic partner, not just a task-taker.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/case-study-consistent-emails-5xd-yummmmbars-email-revenue/

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It’s likely your money story.

That’s why today, we’re talking with Katherine Pomerantz, an actress-turned-accountant who’s fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She’s here to share how to rewrite your money story to support the big goals you have for your business.

In this episode, we’re diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it.

0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success.
0:16:12 - The concept of a "Success Contract" and how it limits financial growth.
0:18:57 - How money blocks impact pricing, visibility, and confidence.
0:23:47 - Fight, flight, freeze, and fawn responses in business and copywriting.
0:28:07 - Using energetic work to break through financial and visibility barriers.
0:33:42 - Practical steps to rewrite your Money Story and set clear financial goals.
0:39:12 - Client example: Moving from fear of spending to smart investing.
0:43:52 - Importance of ROI and success metrics in financial growth.
0:46:27 - How money issues show up in copywriting and marketing.

➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/why-your-money-story-is-holding-you-back-from-writing-copy-that-sells-with-katherine-pomerantz

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales. 

In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I’m going to show you 4 different ways to do that.

By the end of this episode, you’ll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I’m giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand. 

[1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services

[2:07] - Two factors to consider when deciding on discounting

[5:10] - Four strategies to increase holiday sales without discounting

EPISODES AND LINKS MENTIONED:

• Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions? 
• Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes) 

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running a business. 

🫶🏻The identity shifts that occur as you grow your business, 
🫶🏻The expectations of the life or business you thought you “should” have by now. 
🫶🏻Friends not knowing what you do or how to support you.
🫶🏻Who you believed to be a perfect client and realizing it’s not a good fit.
🫶🏻Invoices not being paid and clients ghosting.

I certainly never expected to have a grief coach on this podcast, but our guest Shelby Forsythia guides us in exploring how grief can reveal your core values, lead to more meaningful content, and deeper connections with your audience. Her work has been featured in Huffington Post, Bustle, and The Oprah Magazine.

0:03:43 - Grief is more than death, divorce, diagnosis. It also includes the micro griefs that all business owners experience.
0:08:19 - Grief is an indicator of core values—and how it can be used in copywriting
0:12:12 - Practical tips for reclaiming creativity after experiencing grief
0:15:59 - Shelby's 5-step "GRIEF" framework
0:37:59 - Working through your grief (or not) affects your copywriting

EPISODES AND LINKS MENTIONED:

• Connect with Shelby Forsythia www.shelbyforsythia.com
• Take Shelby’s free workshop to get powerful, compassionate tools for moving forward (without being forced to “get over it”) and learn how to create a life of peace, purpose, hope, and joy—EVEN after devastating loss.
• 8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Sounding On Brand 
• When you know what you value, you can shape your authentic, relatable messaging 

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/grief-and-creativity-with-shelby-forsythia

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing…is to use ChatGPT for copywriting. 

Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGPT to write our final drafts. Nope. What we are doing is harnessing it to enhance our creativity, speed, and process—all while keeping your authentic brand voice intact. 

In today’s episode, I’ll walk you through 8 smart ways to use ChatGPT as a tool in your copywriting process. This isn’t about giving up control or sounding robotic. It’s about using technology to make you a better writer—without losing your voice, your creativity, or your humanity in the process. 

[0:01:00] - If you’re overthinking your copy, ChatGPT can be a tool to enhance creativity and speed.
[0:02:00] - ChatGPT is not used to write final drafts but to support the writing process while maintaining brand voice.
[0:05:00] - Maintaining our creativity while using ChatGPT to support that.
[0:09:00] - The eight smart ways to use ChatGPT for copywriting without losing authenticity.
[0:19:00] - ChatGPT is a support tool, not a replacement. 

EPISODES AND LINKS MENTIONED:

• SEO tools: SEMrush or Keywords Everywhere
• Overthinking is one of the biggest copywriting mistakes to avoid
• Join Copy Critique Club
  
  

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club
  
  

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

“What if only one person buys my group program?” 

This is one of the biggest fears when launching a group program. If it feels like you’re launching into silence, let me assure you of this: Your audience IS watching. Even if you’re not getting high engagement, potential clients are observing how you interact with and lead your community. 

Today, we’re talking about how to create consistent sales for group programs. Michelle Vroom is known for her successful use of Facebook groups…but these principles apply to any type of community. 

Michelle empowers women to support their families and believes every woman should have the ability to attract clients whenever they desire, even while raising children.

In this episode, we’ll explore how to leverage Facebook groups (or a similar community) effectively to create consistent sales for group programs. From maintaining engagement between launches to showcasing the value of your program, you’ll learn practical tips to keep your pipeline full. 

[1:36] - Building trust and community through FB groups
[6:10] - Launch strategies during AND between launches
[9:33] - How to keep making sales BETWEEN launches
[14:54] - How to write the best copy
[21:05] - How Michelle is her own best copywriter (and when and why she still hires a copywriter)
[27:43] - When is the right time to hire a copywriter and when should you DIY?

EPISODES AND LINKS MENTIONED:

• Michelle’s Facebook group: Market Like a Boss
• Using honest urgency and scarcity ethically and effectively (Ep 14)
• Do you really need to hire a copywriter? (Ep 2)
• Join Copy Critique Club

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/get-consistent-sales-for-group-programs-michelle-vroom

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything.

If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.

In this episode, we’ll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there’s no one-size-fits-all answer. 

Tune in to get clarity on which approach could help take your mastermind to the next level. Let’s talk about growing your mastermind in a way that feels both authentic and effective.

[0:01:30] - What a mastermind group actually is
[0:03:30] - Different ways to market a mastermind:
[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds
[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model
[0:13:15] - Common problems masterminds address in your copy

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

EPISODES AND LINKS MENTIONED:

• A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People. 

THANK YOU TO OUR GUEST CONTRIBUTORS:

• Kate Kordsmeier
• Lauren Armstrong
• Jess Joswick
• Tricia Dege
• Dallas Travers
• Selina Feng

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/the-best-marketing-strategy-for-your-ma

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Working hard and frustrated that you’re not seeing results from your marketing? 
Try this strategy to simplify your focus on money-making activities that actually pay off! 

What we are talking about today is honestly a simple shift in focus that can skyrocket your revenue—but most miss it for three all-too-common reasons (which we’ll dive into in a minute!). Forget following the latest trend or getting bogged down with busywork, let’s zero in on what truly drives your business forward: money-making activities.

Staying close to the money means prioritizing actions that directly contribute to your bottom line. It’s easy to get sidetracked by tasks that seem productive but don’t actually boost your income.(I’ve got a couple examples for you coming up). By prioritizing money-making activities, you can cut through the noise and boost your revenue with clarity and confidence. 

That’s why I want to introduce you to Frenchie Ferenzci. Her expertise is in helping business owners with their growth and breaking through those plateaus that you hit along the way from 6 to 7 figures. Ready to streamline your strategy and boost revenue quickly? Let’s dive in!

[0:02:56] - Stay close to the money - and what that looks like (with examples)
[0:05:31] - Why you’re getting pulled away from money-making activities
[0:07:48] - Money-making activities that work
[0:13:45] - Align team members' roles with the 5 core marketing functions
[0:17:49] - Building a revenue strategy in an unpredictable market

EPISODES AND LINKS MENTIONED:

• Grab Frenchie’s Stay Close to the Money Guide
• Get your Weekly Accountability Check Ins every Sunday with Frenchie
• Hang out with Frenchie on Instagram @frenchie.ferenczi
• Do you need to hire a copywriter?

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/5-money-making-activities-you-cant-afford-to-ignore-frenchie-ferenczi

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “C

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

If you’ve ever felt like your online presence just doesn’t reflect the true essence of your brand, you’re not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up. 

If you’re ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm sharing a case study that demonstrates how a luxury wedding photographer transformed her online presence to reflect the elegance and sophistication her luxury clients desire, while demonstrating her authority and expertise in the industry, and incorporating her down-to-earth and fun personality along with it. 

0:01:30 What and elevated, luxury brand looks like
0:03:30 The challenge of blending Vanessa’s fun, engaging, and humorous personality loved by over 120k+ on IG and YouTube, but her website didn't capture the same energy, nor did it reflect the high-end experience she offers.
0:05:00 How we transformed Vanessa's website copy to showcase her skills and services while creating a deeper emotional connection with her audience.
0:07:00 Techniques to balance professionalism and personality
0:09:31 What it looks like to work with a Copywriter to create an elevated brand

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

EPISODES AND LINKS MENTIONED:

• Check out Vanessa’s new website copy and design!
• How Micala Quinn outsources her copywriting (and, as a result, tripled her teaching income as a work-from-home mom of 4 littles!). 
• If you are wondering if it's the right time to hire a pro copywriter, this blog can help.
• Want to elevate your brand with a copy overhaul? Check out my services guide.
• Join Copy Critique Club
  
  

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/case-study-luxury-elevated-brand-website-for-photographer

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simp

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.