Values-First Marketing

If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open rates. 

In this episode, I share why trust is the new marketing strategy for 2025 and how storytelling in your emails can help you connect more deeply, humanize your brand, and attract the right-fit clients.

We’ll talk about:

• How everyday “boring” moments can be your most powerful stories.
• Where to find stories for your emails (you already have them!)
• The simple way to get higher engagement, memorability, and brand loyalty
• A simple framework to write story-based emails that actually convert (super practical!)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/smart-way-build-trust-email-marketing

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

What if not posting daily is actually the smartest brand visibility strategy?
If social media feels like a full-time job with no return—or you’re tired of posting into the void—this episode will change your mind.

I’m joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn’t have to drain you. Instead, it can be a powerful tool to connect, convert, and grow—when you approach it with clarity and authenticity.

Inside this conversation, Michelle and I dive into:

• ✅ What’s in and out for brand visibility in 2025
• ✅ How to choose visibility platforms that align with your energy (not drain it)
• ✅ Why brand authenticity matters more than ever in a “trust recession”
• ✅ How to repurpose one core piece of content into a full visibility system
• ✅ Practical ways to create sustainable marketing that doesn’t burn you out

Whether you’re a coach, consultant, or service provider, this episode will help you rethink how you show up online and off—and give you tools to build visibility that actually works for you.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/sustainable-brand-visibility-michelle-thames

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air.

Everything else in my marketing has gotten easier since leaning into this approach!

I’ve booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reels, and newsletters. And the best part? I’m not trying harder—I’m simply showing up as myself.

This isn’t about chasing vanity metrics or creating perfect posts—it’s about showing up authentically and building human-first connections. That’s why I believe this is the most underrated platform for authentic marketing right now—and I’m sharing exactly how you can use it, too.

If you’ve been feeling creatively drained, stuck in performance mode, or disconnected from your content—this one’s for you.

What you’ll hear in this episode:

• Why traditional marketing strategies often leave us feeling like we’re performing, not connecting
• The real ROI of authentic marketing
• How to repurpose your most resonant posts into a full content strategy
• Why early adopters on this platform have a rare window of opportunity right now
  
  

👉 Follow me on Threads @megankachigan for more real-time reflections and authentic marketing tips.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/authentic-marketing-threads-2025

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like:
 "Am I big enough?"
 "Why would anyone care what I have to say?"
 "Who am I to be featured?"

In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why the answer isn’t more polish or a bigger audience.

When you lead with your message, your mission, and the people you’re here to serve, the fear fades and the right opportunities come forward. That is the power of brand authenticity.

Whether you're navigating the thought leader identity shift or you're PR-curious, this episode is packed with perspective, practical tips, and a fresh approach to getting visible without burning out.

🎧 Tune in to learn:

• 3 mindset shifts to overcome the fear of being seen
• How to sound confident and media-ready (even if you're nervous)
• The real reason visibility can feel vulnerable—and how to stay rooted
• Nicole’s take on why thoughtful PR beats shiny PR every time

✨ Want to feel clearer and more confident before you pitch or post?
 Grab the Messaging Clarity Journal to get grounded in your message.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/pr-strategy-brand-visibility

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a free call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet?

In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit for executive coach Jacqueline Hawk and her Power of the Ask Academy. Jacqueline already had strong testimonials, a proven framework, and incredible client results—but her sales page wasn’t converting the way it should.

You’ll hear exactly how we uncovered what was falling flat, tightened her messaging, and built a values-aligned hero section that finally shows off the power of her work.

What You’ll Learn in This Episode:

• Where most sales pages lose conversions (and how to fix it fast)
• Why mirroring your client’s own language is the easiest copy upgrade you’ll ever make
• How to use voice of customer research to rewrite your headlines and hero section
• The balance between highlighting core values and showing tangible results
• A practical ChatGPT prompt you can use to surface your best client language

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/sales-page-copy-audit

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.

Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Second-guessing your website messaging? 

Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you directly behind the scenes of a real messaging audit. 

You're going to hear how we took her one page website, something she had been second guessing for months, made a few intentional tweaks, but instantly made it feel tighter, cleaner and more aligned with her values. 

When your messaging is clear, you stop overthinking, and you actually feel proud to send people to your website or any piece of content that you're working on, because you know, it reflects who you are and how you serve.

Whether you're a real estate agent, coach, or creative, this real-time audit will open your eyes to:

• Why your hero section might be turning people away
• How to format testimonials for trust and readability
• The headline check that is a must-do for every website
• Make your site feel values-aligned without sacrificing strategy
• Stop overthinking every word and start sounding like you

👀 Want results like this for your own website?
 This kind of feedback is what you get every week inside Copy Clarity Club—my async coaching space where thoughtful entrepreneurs get strategic, encouraging, done-for-you-style copy feedback that actually works.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copy-audit-example

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

I’ve you ever caught yourself thinking: “I know this offer helps people… so why aren’t they clicking ‘Buy’?” We are digging into what to do when you have the trust, the audience, the offer—and still no sales.

If you’re a coach, service provider, or heart-centered entrepreneur with a strong mission and passion for what you do, and still wondering, "Why isn't my content converting?" or "How do I get people to actually buy?" — this case study is for you.

You’ll learn how one holistic pediatric expert went from zero sales to total clarity and confidence after a single 24-hour copy critique. And how this same conversion copywriting method can help you create emails and landing pages that actually work.

The reality is: If your copy doesn’t make them feel seen, it won’t make them say yes.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/conversion-copywriting-made-her-offer-sell

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode shares five essential marketing shifts for those who are tired of the content hamster wheel and ready to simplify visibility while boosting real results.

These shifts are especially helpful if you’ve asked:

• How do I simplify my content strategy?
• What’s the best way to stay visible without burning out?
• Why isn’t my audience engaging with my posts?

Your marketing should be your most aligned, powerful asset for growing your business—without burning out.

It's time to finally get results that reflect how powerful your work is.

Here’s what we get into:

— Why you need to stop being your own content creator and start leading like the visionary you are
— The shift from reactive posting to messaging that actually connects and converts
— Why copying trends is killing your voice—and what to do instead
— What most people get wrong about delegation (and how to find a true thought partner)
— The marketing system that saves you hours while increasing connection + conversion

💡 If your content isn’t converting, it’s probably not your offer—it’s your message. Let’s fix that inside the Why Isn’t This Converting? 5-day challenge.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/marketing-strategy-zone-of-genius 

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

If your email sequences looks good on paper but isn’t bringing in buyers…

…this episode is your roadmap to what’s off—and how to fix it fast.

We’re walking through what’s changed in buyer psychology and how to make your evergreen emails convert for today’s more discerning buyer.

I’m breaking down the real reasons your sequence isn’t working (even if CTRs are solid) and bring in more sales on the regular for you—without rewriting the whole thing. 

Tune in for practical ways to:

• Spot outdated language that’s killing conversions
• Rework emails to match 2025 buyer behavior for better results
• Align content with the actual funnel stage (not just your calendar)

Plus, I’m sharing three sequences most people skip (that could quietly boost your revenue), and what’s really keeping your emails from converting—because it’s not always the copy.

If you’re ready to refresh your email sequences, listen now and grab your spot in the Why Isn’t It Converting? Free 5-Day Challenge.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/effective-email-sequences/

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears.

Beth Nydick is here to flip that script.

In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we’re talking $10K+ per appearance). We’re talking storytelling, systems, and strategy—not just “being everywhere.”

🎧 Whether you’ve guested on a dozen shows or you’re just starting out, this is a must-listen.

In this episode, you’ll hear:
– The visibility myth (and why it’s failing most entrepreneurs)
– Beth’s M.I.C.S. framework for guesting with purpose
– How to craft stories that stick (without sounding rehearsed)
– What most people miss in their follow-up—and how to fix it
– Why your voice is an untapped business asset

✨ Ready to turn visibility into revenue?
 Download my free Podcast Guesting Audit to see what’s working, what’s missing, and how to make every interview count.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/profitable-podcast-marketing-beth-nydick

FREE RESOURCE:

• Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Clarity Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Values-First Marketing” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email