Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything.

If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.

In this episode, we’ll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there’s no one-size-fits-all answer. 

Tune in to get clarity on which approach could help take your mastermind to the next level. Let’s talk about growing your mastermind in a way that feels both authentic and effective.

[0:01:30] - What a mastermind group actually is
[0:03:30] - Different ways to market a mastermind:
[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds
[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model
[0:13:15] - Common problems masterminds address in your copy

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

EPISODES AND LINKS MENTIONED:

• A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People. 

THANK YOU TO OUR GUEST CONTRIBUTORS:

• Kate Kordsmeier
• Lauren Armstrong
• Jess Joswick
• Tricia Dege
• Dallas Travers
• Selina Feng

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Working hard and frustrated that you’re not seeing results from your marketing? 
Try this strategy to simplify your focus on money-making activities that actually pay off! 

What we are talking about today is honestly a simple shift in focus that can skyrocket your revenue—but most miss it for three all-too-common reasons (which we’ll dive into in a minute!). Forget following the latest trend or getting bogged down with busywork, let’s zero in on what truly drives your business forward: money-making activities.

Staying close to the money means prioritizing actions that directly contribute to your bottom line. It’s easy to get sidetracked by tasks that seem productive but don’t actually boost your income.(I’ve got a couple examples for you coming up). By prioritizing money-making activities, you can cut through the noise and boost your revenue with clarity and confidence. 

That’s why I want to introduce you to Frenchie Ferenzci. Her expertise is in helping business owners with their growth and breaking through those plateaus that you hit along the way from 6 to 7 figures. Ready to streamline your strategy and boost revenue quickly? Let’s dive in!

[0:02:56] - Stay close to the money - and what that looks like (with examples)
[0:05:31] - Why you’re getting pulled away from money-making activities
[0:07:48] - Money-making activities that work
[0:13:45] - Align team members' roles with the 5 core marketing functions
[0:17:49] - Building a revenue strategy in an unpredictable market

EPISODES AND LINKS MENTIONED:

• Grab Frenchie’s Stay Close to the Money Guide
• Get your Weekly Accountability Check Ins every Sunday with Frenchie
• Hang out with Frenchie on Instagram @frenchie.ferenczi
• Do you need to hire a copywriter?

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

If you’ve ever felt like your online presence just doesn’t reflect the true essence of your brand, you’re not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up. 

If you’re ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm sharing a case study that demonstrates how a luxury wedding photographer transformed her online presence to reflect the elegance and sophistication her luxury clients desire, while demonstrating her authority and expertise in the industry, and incorporating her down-to-earth and fun personality along with it. 

0:01:30 What and elevated, luxury brand looks like
0:03:30 The challenge of blending Vanessa’s fun, engaging, and humorous personality loved by over 120k+ on IG and YouTube, but her website didn't capture the same energy, nor did it reflect the high-end experience she offers.
0:05:00 How we transformed Vanessa's website copy to showcase her skills and services while creating a deeper emotional connection with her audience.
0:07:00 Techniques to balance professionalism and personality
0:09:31 What it looks like to work with a Copywriter to create an elevated brand

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

EPISODES AND LINKS MENTIONED:

• Check out Vanessa’s new website copy and design!
• How Micala Quinn outsources her copywriting (and, as a result, tripled her teaching income as a work-from-home mom of 4 littles!). 
• If you are wondering if it's the right time to hire a pro copywriter, this blog can help.
• Want to elevate your brand with a copy overhaul? Check out my services guide.
• Join Copy Critique Club
  
  

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Hard work does not equal success—and it’s time we admit it.

As high-achieving women, we push ourselves to the limit, believing that hard work is the key to achieving our goals. But what if hard work is actually ruining your success at this point?

Dr. Shamieka Dean, an executive coach, business strategist and spiritual advisor to leaders worldwide, shares how rest is the new revenue. Dr. Dean’s approach is about realigning with our true selves to create success that doesn’t come at the cost of our well-being.

While this conversation is not directly about copywriting, but it’s the prerequisite to be able to produce the amount and the quality of copywriting that needs to happen. This conversation is for the ones who are ready to do the deep work that is necessary to move forward with foundation underneath your feet. 

Rest outperforms hustle when it comes to long-term success, and I’m going to let Dr. Dean tell you why. Let’s dive in. 

[0:02:10] Redefining success and "rest as the new revenue", rather than just hard work. 
[0:07:40] Core identity vs. performance identity for high-achieving women. Importance of solidifying identity beyond external validation and success metrics.
[0:14:21] Surrender as a supernatural success strategy
[0:19:51] What “surrender” practically looks like for high-achieving women
[0:24:19] The difference between building wealth and being wealthy, and the importance of self-acceptance and grounding in one's identity.

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

EPISODES AND LINKS MENTIONED:

• Connect with Dr. Shamieka Dean on Facebook
• Visit Dr. Dean’s website at shamiekadean.com
• Join Copy Critique Club
• Related blog: Hone Your Authentic Brand Voice To Build Trust And Credibility.

Prefer to read this episode as a blog? It is published here
https://www.megankachigan.com/high-achieving-women-rest-is-the-new-revenue-dr-shamieka-dean/

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Forget about creating more content—here’s why your sales strategy should start with these 5 essential emails. 📧

It's time to build genuine connections with your audience through thoughtfully crafted emails. 

And if I can let you in on a little secret, it’s this:

The responses you get to your emails are so much more fun, honest and heartfelt and meaningful than the likes and comments you get on your social posts. 

Because they’re not performing inbox to inbox, whereas comments are still public. 

🙌 What if you never had to post to social media again? 
🙌 What if the emails you send make you more money than a thousand social media posts? 
🙌 What if connecting with people who care about what you have to share could be as easy as pressing send on an email?
🙌 What if marketing could feel easier?

Enrolling more new clients becomes so easier with an engaged email list. Make sure you have these 5 essential emails for increased sales going out to your email subscribers!

0:00:44 - Why social media can feel overwhelming and why email marketing is more effective for consistent sales.
0:03:32 - The longevity of social media posts compared to the lasting impact of emails.
0:06:37 - Five essential emails that can transform your sales
0:13:53 - Automating email sequences to save time and maintain consistent engagement.
0:15:27 - Which KPIs you actually need to monitor - and an easy way to do it.

➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/send-these-5-emails-to-increase-sales-with-email-marketing

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

If the word "sales" makes you feel uneasy - filling your stomach with butterflies instead of excitement, you’re not alone. Many entrepreneurs struggle with the idea of selling, often associating it with pushy tactics or feeling "salesy." But what if I told you that the key to transforming your sales isn’t about learning a new technique but instead embracing a mindset shift for sales? 

This shift is all about reimagining what sales can look like when it’s aligned with your values and personality. Instead of feeling like a chore or something to be avoided, selling can become a fun, enjoyable, and authentic part of your business. In this episode, Renee and I talk through five essential mindset shifts that have not only transformed my approach to sales but have also helped countless others turn their sales process into a natural, fulfilling experience. By the end of this, you’ll see that sales isn’t just about transactions—it’s about building relationships, having fun, and staying true to yourself. 

0:01:42 - Biggest lesson learned from selling a cherry juice business (and then taking a 5-year break after having her child!)

0:04:14 - Renee is having the most fun in business. Here’s her approach to maintaining happiness and intentionality in work and life.

0:07:41 - Strategies for making friends and clients online

0:10:43 - Mindset shifts that can skyrocket sales

0:16:54 - Common mistakes entrepreneurs make when selling

0:20:10 - The seven questions to ask during the sales process to not feel salesy

0:25:27 - The value of building long-term relationships with clients

EPISODES AND LINKS MENTIONED:

• Connect with Renee Hribar www.reneehribar.com
• Grab Renee’s FREE Sales Mini Course: How to Get 5 Qualified Prospects on the phone THIS WEEK. 
• Megan’s Blog: Maximize Conversions With THese 4 Effective Copywriting Strategies 

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, then you’re in the right place. 

As a seasoned copywriter with over half a decade of experience in the coaching industry, I’ve conducted extensive market research, gathering over 200 pieces of data from business owners just like you. The results are clear: there are three major copywriting mistakes to avoid that most coaches and service providers face when it comes to writing their own copy.

But here’s the good news—achieving expert-level results in your DIY copy is totally possible. By identifying and overcoming these three common copywriting mistakes to avoid, you can craft copy that is as polished and powerful as that of a seasoned pro. 

In this episode, we’ll dive into the three critical copywriting mistakes to avoid that could be slowing you down and holding you back…as well as the ONE solution that will resolve them all. 

JOIN COPY CRITIQUE CLUB by clicking here!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/3-copywriting-mistakes-to-avoid-in-your-writing-process

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn’s secret to tripling her teacher income as a work-from-home mom on part time hours is...

...to hire and outsource! 

But how do you outsource copywriting, which is your personal connection with your community and your audience...without losing your authentic voice?

Find a copywriter who can:

•  learn your message AND how YOU would say it.
•  take a collaborative approach
•  grow with you over the long term.

If you want to get the full picture of how Micala works with her copywriter to create massive success in her business while raising her babies, read on! She has over 50,000 followers on Instagram and has supported over 2000 moms not having to choose between the family life they want and the income they need by creating their perfect balance as a freelancer!

0:05:12 - Normalizing having kids present while working as a work-from-home mom
0:07:24 - Micala's process for outsourcing copywriting while maintaining her unique voice and connection with her audience
0:14:26 - Micala's strategy of using her podcast as anchor content, repurposing it across social media and email
0:17:25 - Micala trusts her copywriter to execute social media content with minimal involvement
0:20:23 - Overcoming writer's block and having open communication with your copywriter about feedback and improvement

EPISODES AND LINKS MENTIONED:

• Blog: What makes a great copywriter
• Blog: Do you really need to hire a copywriter?
• Connect with Micala on Instagram @micala.quinn

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/outsourcing-copywriting-helped-micala-quinn-triple-her-teaching-income-as-a-work-from-home-mom

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data on when and whether it works. We are exploring if and how we can use urgency and scarcity without compromising integrity.

First, let me emphasize for clarity that this conversation is about honest urgency and scarcity. Obviously, if it’s false urgency or fake scarcity—that’s NOT okay. Ever. This is something that should go without saying, but I do want to acknowledge these tactics that we have all seen or experienced if you have been in the internet marketing space for any length of time. 

This episode discusses the psychology and the data behind these tactics. We'll also explore whether and how they can be used with integrity. My goal is to provide you with the data, and both sides of the story, so that you can make an informed decision that feels good to YOU.

00:04:00 Acknowledge the widespread use of unethical tactics and explore ethical ways to use urgency and scarcity.
00:08:00 Ethical Use Perspective
00:10:00 Two reasons why some avoid these techniques
00:12:00 Urgency Examples
00:15:00 Scarcity Examples
00:16:30 Psychology Behind These Techniques
00:20:00 What the data tells us

EPISODES AND LINKS MENTIONED:

• Forbes on “The Proper Way To Create A Sense of Urgency For Higher Conversion Rates”
• Data from Adoric, Abmatic.ai, Experian.com, and ChangingMinds.org
• The Cookie Jar study on why urgency works from the American Psychological Association
• Effective Copywriting Strategies To Maximize Conversions 

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Clients not putting in the work to get results? You've got a bigger problem.

Vix Meldrew shared her State of Group Offers Survey, which revealed that a common reason for group programs not yielding results is that clients often don't put in the necessary work. They may struggle with accountability, lose motivation, get distracted, or face other priorities and circumstances....However, that is only part of the picture!

Through her experience and the survey data, Vix identified that the other major factor is the design and facilitation of the group programs themselves. This is the "results gap" — the disparity between the number of people enrolled in a program and those who actually do the work and achieve results.

So how can you design your program for maximum client results and satisfaction (turning them into raving fans)? 

Tune in to hear the 5 must-have elements of a successful group program.

00:02:46 The need for updated, specific data in the industry—and how this survey achieves that
00:05:06 Why group programs often fail to get results.
00:08:01 Strategies for creating group programs that actually get results.
00:13:37 The gap between being an expert and knowing how to teach effectively. The need for instructional design and learning psychology in creating successful group programs.
00:15:47 Framework for sustainable and successful group programs
00:18:47 Current market trends with more discerning and savvy buyers. 
00:19:30 Buyers today are more discerning about social proof and want to see measurable results from programs. The need for detailed case studies and specific success stories.

EPISODES AND LINKS MENTIONED:

• Access the State of Group Offers Survey to see the data for yourself. 
• Work with Vix at VixMeldrew.com if you are looking to revamp or improve on your group offer and bring in some more measurable results and have more raving clients.
• Connect on Threads or Instagram @VixMeldrew
• Listen to the Rave Results podcast on Apple and Spotify. 

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc t

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.