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The Copywriting Mindset to Crush Self-Doubt with Brian McCarthy
What if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really matters.
In this episode, we’re getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian’s take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It’s not just about techniques or templates; it’s about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy.
It’s time for you to finally write with joy and freedom. Let’s uncover the mindset that makes it possible.
0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss.
0:05:32 - The challenges of articulating one's own identity and stories in copywriting.
0:07:29 - How deeper self-exploration can lead to more fulfilling and effective writing.
0:09:39 - The power of an outside perspective to cut through the noise and focus on what truly matters.
0:14:35 - How fear and lack of confidence in writing can lead to poor quality and longer editing times.
0:17:35 - The impact of mindset on writing quality and the importance of enjoying the process.
0:20:31 - Freedom from the inner critic and imposter syndrome.
0:23:00 - Practical tips for improving writing mindset
0:31:56 - A practical tool for improving mindset and reducing stress in business.
➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthy
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
- Download the Services Guide
- Book a Power Hour (and get my Starter Gdoc too!)
- Join Copy Critique Club
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Did you see Kit’s new email marketing update?! 👀
The 2026 update tells you more about who your subscribers actually are so you can personalize your email marketing. And the Kit MCP makes it so easy to update and manage your email list all from your favorite AI tool.
Dive into these new features (and more) when you switch over to Kit.
It’s so worth it!
Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email
View all episodes
By Megan KachiganWhat if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really matters.
In this episode, we’re getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian’s take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It’s not just about techniques or templates; it’s about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy.
It’s time for you to finally write with joy and freedom. Let’s uncover the mindset that makes it possible.
0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss.
0:05:32 - The challenges of articulating one's own identity and stories in copywriting.
0:07:29 - How deeper self-exploration can lead to more fulfilling and effective writing.
0:09:39 - The power of an outside perspective to cut through the noise and focus on what truly matters.
0:14:35 - How fear and lack of confidence in writing can lead to poor quality and longer editing times.
0:17:35 - The impact of mindset on writing quality and the importance of enjoying the process.
0:20:31 - Freedom from the inner critic and imposter syndrome.
0:23:00 - Practical tips for improving writing mindset
0:31:56 - A practical tool for improving mindset and reducing stress in business.
➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthy
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
- Download the Services Guide
- Book a Power Hour (and get my Starter Gdoc too!)
- Join Copy Critique Club
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Did you see Kit’s new email marketing update?! 👀
The 2026 update tells you more about who your subscribers actually are so you can personalize your email marketing. And the Kit MCP makes it so easy to update and manage your email list all from your favorite AI tool.
Dive into these new features (and more) when you switch over to Kit.
It’s so worth it!
Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email