Values-First Marketing

What is your email data actually telling you? It's probably not "write better subject lines."

A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting. 

In this episode, I'm taking you behind the scenes of a real email diagnosis and showing you the three strategic questions that separate a real marketing solution from a surface-level band-aid. 

What You'll Learn:

• The mistake most copywriters make when email performance tanks (and why it costs you weeks of wasted effort)
• The one operational change that tanked a client's open rates (and how to check if this is happening to you right now)
• Why sender reputation matters more than subject line testing…and the data that proves it
• How to work with a copywriter or marketer who asks questions first instead of jumping straight to solutions
• The exact data points you need to look at before changing a single word of copy
• How one small email sequence bridged a recognition gap and restored email performance
• Why most email advice fails you, and what strategic email marketing actually looks like

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-questions-email-marketing-strategy

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮

The solution is usually pretty simple…

…but it’s easy to miss this entirely because you’re too close to your own work. 

You know exactly what you do. 
You understand your transformations inside and out. 

But your potential clients are searching using very different words. 

If your website isn't speaking their language, you're invisible to them where they are actively looking for someone like you.

Today I’m sharing my interview with Laura Jawad, an SEO strategist who helps service providers build stronger online reputations and connect with people actively searching for their services, on what is currently working in SEO (and the quick win you can get today!)

With a background as a PhD-trained scientist, Laura brings a research-minded, evidence-based perspective to visibility. She’s built two businesses through search herself, and now helps values-led entrepreneurs create long-term, reputation-driven visibility across both traditional search and emerging AI tools.

This is for you if you've been wondering:

• How do I actually attract clients (not just traffic) through SEO?
• What does a realistic content marketing strategy look like for a small business?
• Why does everyone say SEO takes 6–12 months? What am I supposed to do in the meantime?
• Is my website actually saying what I do in a way people can find?
• How do I create content that matters and ranks?

Let's dig in and make it work for you.

Join Laura's free webinar: Get Found in the Age of AI: What's Changed, What Hasn't, and What to Do First So That You Show Up Where Your People Are Searching. Attendees will leave with real, standalone value whether they enroll or decide to take what they learn and run with it on their own. (But trust me, Laura is brilliant - you do not want to miss this!)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/seo-content-marketing-strategy-laura-jawad

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

*Note: This may contain an affiliate link, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel. 

I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The funnel would work for a time, then the momentum would fade. New customers came, but they rarely came back. Revenue felt inconsistent.

Destini Copp demonstrates a different way. Instead of pushing more launches or building more funnels, she teaches founders to start building systems that keep clients engaged, invested, and loyal.

We're diving into why traditional funnels plateau, what actually replaces constant launching, where tripwires and upsells fit into a bigger ecosystem, and why the founders who win are the ones who understand that the best funnels don't just convert once. They introduce clients to your full ecosystem—tripwires, upsells, memberships—so they stay longer and invest deeper.

If you've ever felt like you're one launch away from burnout, or if you've wondered why adding more offers seems to overwhelm people instead of excite them, this episode is for you.

IN THIS EPISODE, YOU'LL DISCOVER:

• The "flywheel" framework that replaced Destini's old funnel model (and why single funnels stop converting after a while)
• Why the founders who win aren't rebuilding their funnels every 6 months—and what they're doing differently
• How tripwires work when you think bigger than $7-$27 offers
• The  email sequence that retargets people who didn't buy at checkout (and why timing matters more than you think)
• What "stacking" multiple upsells actually looks like in a real funnel (with numbers from her B2B and B2C brands)
• Why order bumps and strategic upsells feel less "salesy" when you frame them the right way
• How to diagnose which stage of your business needs optimization first (so you're not guessing)

ABOUT OUR GUEST, DESTINI COPP

Destini Copp is the founder of Hobby Scool and Creators MBA—two education brands that serve completely different audiences but use the same core growth system. She works with established experts, course creators, and membership owners who want to stop feeling overwhelmed by marketing and start building systems that generate consistent, predictable revenue without constant input.

Her signature framework—the Creator's Growth Flywheel—breaks down how to build businesses in five integrated stages: Attract → Engage → Nurture → Retain → Advocate. 

Get Destini's Creator's Growth Flywheel Diagnostic (use this to figure out which stage of your business needs attention first)

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from their marketing strategy the moment the launch hype fades.

When you're a business owner or a speaker, you're not writing a book to sell books. You're writing a book to build a long-term marketing asset—one that generates clients, visibility, and authority for 5 to 10 YEARS (not just 5 to 10 weeks).

In this episode, I'm talking with book strategist Holly Ostrout about what it actually takes to write a book that works for your business. We dig into the misconceptions that trip up smart entrepreneurs, the frameworks that make books convert, and why the funnel after the book matters more than the book itself.

In This Episode, We Talk About:

• Why 20% or less of your book revenue comes from actual book sales
• The biggest misconception entrepreneurs have about books (spoiler: it's not about bestseller status)
• Why most books fail to generate leads (and how the Heroine's Journey framework fixes it)
• How adult learning theory shapes a book that actually creates results
• The funnel strategy every business book needs on the back end
• The common denominator behind the books that keep selling.

CONNECT WITH OUR GUEST:
Stop being the best-kept secret and Write the Book That Makes You THE Authority in Only 6 Weeks. This will open doors your expertise alone can’t…the speaking gigs you’ve been pitching for, media visibility you’ve been building toward, and clients who show up to calls already sold on working with you.

→ Take the QUIZ: https://www.hollyostrout.com/quiz/
→ Connect with Holly on IG: https://www.instagram.com/hollyostrout/

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team.

I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing:

Organic marketing isn't about finding the one "right" channel. Instead, it's about understanding which methods actually work for your business, and then doubling down on organic marketing strategies that compound over time.

In this episode, we dive into:

✓ Where her clients actually come from (and why it's different than you'd expect) 
✓ How SEO became her form of self-care marketing (you will love this!)
✓ Why being found on ChatGPT is becoming more important (and NOW is the time to capitalize on it!) 
✓ What Threads is best for as a business owner 
✓ The blogging rhythm that actually works without burnout 
✓ Why you should NOT use AI for keyword research (and what to do instead)

Let's dig into what’s actually working.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/organic-marketing-strategy-jess-freeman

CONNECT WITH OUR GUEST: Join us at the Ordinary Business Summit on April 1-2, 2026. Jess and I will be speaking on a roundtable discussion about creating community as a business owner.

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

For years, conversion copywriting has been treated as the gold standard in marketing.

If the landing page converts, the copy is working…right?

But what if conversion isn’t actually the most important metric anymore?

In this episode, I’m sharing why the copywriting is no long only about getting the sale. It also needs to speak to the right clients who stay.

Because if someone buys once and disappears, something in the marketing experience was misaligned.

Values-First Marketing shifts the focus from quick conversions to long-term relationships. And messaging that reflects your values clearly helps the right people recognize themselves in your work.

When that alignment exists, marketing becomes easier, trust builds faster, and clients stay longer.

What You Can Expect In This Episode:

• Why conversion rates don’t tell the full story about your marketing
• How Values-First Marketing filters the right clients before the sale
• The concept of trust velocity and why it matters now (no one is talking about this!)
• The difference between fear-based urgency and inherent urgency (and why it matters for your bottom line).
• Why copywriting isn’t actually about convincing people.
  
  

If your clients are giving you a headache, this episode will help you rethink what your messaging so that it brings in your best-fit clients that you love to serve!

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/conversion-copywriting-retention-strategy

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

When people ask how to promote your podcast, they’re usually asking the wrong question: How do I grow my downloads?

It’s easy to feel pressure while watching big name podcasters climbing charts, chasing downloads, and keeping up with social media trends.

…But is that actually the best way to promote your podcast?  

If your podcast is part of a service-based business, those vanity metrics aren’t always the most important measure of success.

In this episode, I’m joined by podcast marketing strategist Amanda Bennett, who helps mom podcasters connect with the right listeners, partners, and clients. We talk about how relationship-based marketing, SEO, and simple systems can help your podcast become a true marketing asset…without requiring hours of your time every week.

If you’ve ever wondered how to promote your podcast in a way that actually leads to clients, partnerships, and long-term visibility, this conversation will give you a fresh perspective.

In this episode, we talk about:

• Why chasing podcast downloads can distract you from the metrics that actually grow your business
• What Amanda recommends doing if you only have 30 minutes a week to promote your podcast
• The surprising reason relationship marketing grows podcasts faster than algorithms
• How podcast SEO helps the right listeners discover your show
  The difference between growing a podcast audience and building a podcast that supports your business
• A simple way to turn your podcast into a funnel that leads listeners into clients.
• Why “unscalable” marketing actions often create the biggest results for podcasters
• Where AI can help podcasters save time (and where it can hurt your credibility)

If you want to grow your podcast while being surrounded by other moms who *get it *, get your tickets to the April 2026 Podcasting Moms Conference in Nashville!

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/promote-your-podcast-to-get-more-clients-amanda-bennett

FREE RESOURCE: Copy not converting? Let’s change that in just 5 minutes a day.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

When founders say they “just need a website,” that’s almost never the real issue.

In this episode, I walk you through a real copywriting case study of a Family Birth & Education Center whose website stalled for over a year…until strategic messaging leadership moved it from incomplete to scalable in under 30 days.

We talk about:

• Why DIY copy stalls
• How to delegate without losing your voice
• The real reason founders become marketing bottlenecks
• What strategic website copywriting actually looks like
• How to build a website that reduces manual communication

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriting-case-study-website-stalled-to-scalable 

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you’ve ever thought:

• “If I email more, people will unsubscribe.”
• “Three emails a week sounds like too much.”
• “I don’t want to annoy my list.”

This episode will challenge some assumptions in the most refreshing way. We’re following up with one of our most downloaded guest episodes ever and we’re going deeper.

Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she’s refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.

In This Episode, We Talk About:

• What’s changed (and what hasn’t) in Holly’s 3–5 email per week rhythm
• How to make high-frequency emailing feel personal and still increase open rates
• What she’s doubling down on (instead of expanding to more platforms)
• What a “micro-partnership” actually looks like (and why it’s more powerful than chasing more opportunities)
• The shift from dopamine-driven visibility to data-driven growth
• Where her traffic and clients are really coming from (hint: not social media)

Resources & Links Mentioned:

• Listen to Holly’s first episode: How Owning Her Brand Voice Doubled Her Revenue
• Join Holly's 3-Day Anti-Social Reset 
• Get Holly’s free Ditch the Social Drama workshop

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from. 

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Your brand voice matters more than any algorithm. 

Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.

In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous with her behind-the-scenes in this episode. 

She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.

In This Episode, We Cover:

• The social media optional strategy that continues to fuel Holly’s revenue growth
• How consistent messaging builds trust (and makes selling easier)
• The 3-email-per-week structure that nurtures without feeling overwhelming (or annoying)
• The mindset shift that makes email marketing feel energizing (and why it's better than the immediate gratification of the social media dopamine hit)
• Simple email formulas that creates consistency and trust.

This Episode Is For You If:

• You feel pressure to constantly post on social media
• You’re showing up consistently but not seeing conversions
• You ghost your email list until launch time
• You want a repeatable system that fits your life
• You crave visibility without burnout

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynes

Resources & Links Mentioned:

• Join Holly's 3-Day Anti-Social Reset 
• Get Holly’s free Ditch the Social Drama workshop

Related episodes:

• The Smart Way to Build Trust Through Email Marketing
   https://www.megankachigan.com/smart-way-build-trust-email-marketing
  
  
• How to Use ManyChat to Grow Your Email List
   https://www.megankachigan.com/grow-your-email-list-manychat
  
  
• 3 Tips To Create Content Consistently Without Burnout
   https://www.megankachigan.com/create-content-consistently-without-burnout

*Note: These show notes may contain affiliate links, which means that I may make a small commission if you purchase. I only affiliate for people and programs that I genuinely believe in and have seen results from. 

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email