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How to Email More Without Annoying Your Audience with Holly Haynes
Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you’ve ever thought:
- “If I email more, people will unsubscribe.”
- “Three emails a week sounds like too much.”
- “I don’t want to annoy my list.”
This episode will challenge some assumptions in the most refreshing way. We’re following up with one of our most downloaded guest episodes ever and we’re going deeper.
Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she’s refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.
In This Episode, We Talk About:
- What’s changed (and what hasn’t) in Holly’s 3–5 email per week rhythm
- How to make high-frequency emailing feel personal and still increase open rates
- What she’s doubling down on (instead of expanding to more platforms)
- What a “micro-partnership” actually looks like (and why it’s more powerful than chasing more opportunities)
- The shift from dopamine-driven visibility to data-driven growth
- Where her traffic and clients are really coming from (hint: not social media)
Resources & Links Mentioned:
- Listen to Holly’s first episode: How Owning Her Brand Voice Doubled Her Revenue
- Join Holly's 3-Day Anti-Social Reset
- Get Holly’s free Ditch the Social Drama workshop
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/
FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/
*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from.
Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!
Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.
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By Megan KachiganEmail marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you’ve ever thought:
- “If I email more, people will unsubscribe.”
- “Three emails a week sounds like too much.”
- “I don’t want to annoy my list.”
This episode will challenge some assumptions in the most refreshing way. We’re following up with one of our most downloaded guest episodes ever and we’re going deeper.
Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she’s refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.
In This Episode, We Talk About:
- What’s changed (and what hasn’t) in Holly’s 3–5 email per week rhythm
- How to make high-frequency emailing feel personal and still increase open rates
- What she’s doubling down on (instead of expanding to more platforms)
- What a “micro-partnership” actually looks like (and why it’s more powerful than chasing more opportunities)
- The shift from dopamine-driven visibility to data-driven growth
- Where her traffic and clients are really coming from (hint: not social media)
Resources & Links Mentioned:
- Listen to Holly’s first episode: How Owning Her Brand Voice Doubled Her Revenue
- Join Holly's 3-Day Anti-Social Reset
- Get Holly’s free Ditch the Social Drama workshop
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/
FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/
*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from.
Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!
Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.