What is your email data actually telling you? It's probably not "write better subject lines."

A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting. 

In this episode, I'm taking you behind the scenes of a real email diagnosis and showing you the three strategic questions that separate a real marketing solution from a surface-level band-aid. 

What You'll Learn:

• The mistake most copywriters make when email performance tanks (and why it costs you weeks of wasted effort)
• The one operational change that tanked a client's open rates (and how to check if this is happening to you right now)
• Why sender reputation matters more than subject line testing…and the data that proves it
• How to work with a copywriter or marketer who asks questions first instead of jumping straight to solutions
• The exact data points you need to look at before changing a single word of copy
• How one small email sequence bridged a recognition gap and restored email performance
• Why most email advice fails you, and what strategic email marketing actually looks like

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-questions-email-marketing-strategy

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email