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She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team.
I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing:
Organic marketing isn't about finding the one "right" channel. Instead, it's about understanding which methods actually work for your business, and then doubling down on organic marketing strategies that compound over time.
In this episode, we dive into:
✓ Where her clients actually come from (and why it's different than you'd expect)
✓ How SEO became her form of self-care marketing (you will love this!)
✓ Why being found on ChatGPT is becoming more important (and NOW is the time to capitalize on it!)
✓ What Threads is best for as a business owner
✓ The blogging rhythm that actually works without burnout
✓ Why you should NOT use AI for keyword research (and what to do instead)
Let's dig into what’s actually working.
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/organic-marketing-strategy-jess-freeman
CONNECT WITH OUR GUEST: Join us at the Ordinary Business Summit on April 1-2, 2026. Jess and I will be speaking on a roundtable discussion about creating community as a business owner.
FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/
Did you see Kit’s new email marketing update?! 👀
The 2026 update tells you more about who your subscribers actually are so you can personalize your email marketing. And the Kit MCP makes it so easy to update and manage your email list all from your favorite AI tool.
Dive into these new features (and more) when you switch over to Kit.
It’s so worth it!
Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email
By Megan KachiganShe's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team.
I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing:
Organic marketing isn't about finding the one "right" channel. Instead, it's about understanding which methods actually work for your business, and then doubling down on organic marketing strategies that compound over time.
In this episode, we dive into:
✓ Where her clients actually come from (and why it's different than you'd expect)
✓ How SEO became her form of self-care marketing (you will love this!)
✓ Why being found on ChatGPT is becoming more important (and NOW is the time to capitalize on it!)
✓ What Threads is best for as a business owner
✓ The blogging rhythm that actually works without burnout
✓ Why you should NOT use AI for keyword research (and what to do instead)
Let's dig into what’s actually working.
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/organic-marketing-strategy-jess-freeman
CONNECT WITH OUR GUEST: Join us at the Ordinary Business Summit on April 1-2, 2026. Jess and I will be speaking on a roundtable discussion about creating community as a business owner.
FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/
Did you see Kit’s new email marketing update?! 👀
The 2026 update tells you more about who your subscribers actually are so you can personalize your email marketing. And the Kit MCP makes it so easy to update and manage your email list all from your favorite AI tool.
Dive into these new features (and more) when you switch over to Kit.
It’s so worth it!
Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email