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Build Fierce Brand Loyalty with Values-First Marketing
If “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity.
Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned.
And yet, here we are. Tired of marketing formulas that don’t feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How can we do it both effectively AND with integrity?
There is a way. It’s called Values-First Marketing. And this episode is your intro to how and why it works (with examples!).
[0:25-3:26] What is Values-First Marketing?
[3:26-11:27] Why Values First Marketing Works
[11:27-20:40] Real-World Brand Examples
[20:40-30:01] Patagonia Case Study and Deep Dive
[30:01-33:09] 3-Step Process to Grow Your Brand into a Movement that people naturally want to be a part of.
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/build-fierce-brand-loyalty-with-values-first-marketing
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/
WORK WITH MEGAN:
- Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
- Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
- Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.
If you enjoy this content, please take 15 seconds to rate and review the show. If you screen
Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!
Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.
View all episodes
By Megan KachiganIf “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity.
Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned.
And yet, here we are. Tired of marketing formulas that don’t feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How can we do it both effectively AND with integrity?
There is a way. It’s called Values-First Marketing. And this episode is your intro to how and why it works (with examples!).
[0:25-3:26] What is Values-First Marketing?
[3:26-11:27] Why Values First Marketing Works
[11:27-20:40] Real-World Brand Examples
[20:40-30:01] Patagonia Case Study and Deep Dive
[30:01-33:09] 3-Step Process to Grow Your Brand into a Movement that people naturally want to be a part of.
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/build-fierce-brand-loyalty-with-values-first-marketing
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/
WORK WITH MEGAN:
- Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
- Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
- Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.
If you enjoy this content, please take 15 seconds to rate and review the show. If you screen
Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!
Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.