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Breaking into the music industry is rarely linear.
In this full episode of Media Mindset, we sit down with Mara Techam, Junior Music Supervisor at Droga5, to unpack the real, behind-the-scenes journey it took to land her role — from emailing for four years, working in advertising and media, quitting her job without a safety net, and taking an internship later than most, to finally receiving a full-time offer during a final mix.
Mara shares what music supervision actually looks like inside a top creative agency, including:
• How commercials get their music
• What music supervisors really do day-to-day
• Why relationships matter more than credentials
• The reality of licensing, budgets, and negotiations
• Managing dozens of music rounds under tight deadlines
• Using tools like Disco, Logic, Google Sheets — and AI stems
• Why persistence (without being annoying) changes everything
This episode is for anyone trying to break into music, media, advertising, or creative industries — especially if your path hasn’t gone the way you expected.
🎧 Whether you’re early in your career or considering a leap of faith, Mara’s story is a reminder that owning your dream and staying intentional can open doors.
#mediamindset #tysonkuteyi #fyp #podcast #musicindustry #musicbusiness #synclicensing #careerjourney #creativemindset #creativecareers #musicsupervision
💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media
/ @mediamindsettv
New episodes drop regularly—don’t miss out.
By TysonBreaking into the music industry is rarely linear.
In this full episode of Media Mindset, we sit down with Mara Techam, Junior Music Supervisor at Droga5, to unpack the real, behind-the-scenes journey it took to land her role — from emailing for four years, working in advertising and media, quitting her job without a safety net, and taking an internship later than most, to finally receiving a full-time offer during a final mix.
Mara shares what music supervision actually looks like inside a top creative agency, including:
• How commercials get their music
• What music supervisors really do day-to-day
• Why relationships matter more than credentials
• The reality of licensing, budgets, and negotiations
• Managing dozens of music rounds under tight deadlines
• Using tools like Disco, Logic, Google Sheets — and AI stems
• Why persistence (without being annoying) changes everything
This episode is for anyone trying to break into music, media, advertising, or creative industries — especially if your path hasn’t gone the way you expected.
🎧 Whether you’re early in your career or considering a leap of faith, Mara’s story is a reminder that owning your dream and staying intentional can open doors.
#mediamindset #tysonkuteyi #fyp #podcast #musicindustry #musicbusiness #synclicensing #careerjourney #creativemindset #creativecareers #musicsupervision
💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media
/ @mediamindsettv
New episodes drop regularly—don’t miss out.