What does a non-traditional career path in the music industry really look like?

In this episode of Media Mindset, we talk with Gavin Carroll, Vice President of Creative Licensing at Warner Chappell Music, about his journey from babysitting and receptionist roles to producing major projects and working at the highest levels of music publishing.

Gavin shares insights into: • How sync licensing works in ads, film, and television • Why most music never makes it into commercial projects • The mindset traits that matter more than formal education • How creatives can find opportunity without being musicians

This episode is for anyone navigating uncertainty, career transitions, or creative ambition — inside or outside the music industry.

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 #mediamindset #musicindustry #musicpublishing #synclicensing #creativecareers #musicbusiness #careerjourney #creativemindset #leadership #careergrowth #podcast #behindthemusic #creativeindustry 

💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media
/ @mediamindsettv

New episodes drop regularly—don’t miss out.

What happens when a world-renowned violinist becomes the Global Chief Music Officer of one of the biggest ad networks in the world?



In this episode of Media Mindset, host Tyson Kuteyi sits down with Damien Escobar—Emmy-winning violinist, author, and Global Chief Music Officer at Havas—to unpack his journey from street performer to international star to executive powerhouse.



From the grit of his early hustle to judging at Cannes Lions and leading global music strategy for brands, Damien shares raw insights on ambition, reinvention, and what it takes to stay creative in a corporate world.



💡 Whether you’re in advertising, music, or somewhere in between—this one hits different.



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🔑 In This Episode:



How Damien went from street stages to the C-suite


The mindset that built a music empire


Balancing art with brand leadership


Advice for creatives trying to break through


What execs misunderstand about musicians



🔗 Follow Damien: @dameesco

💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media
/ @mediamindsettv

New episodes drop regularly—don’t miss out.

What does it really take to become a top Music Supervisor in the advertising world? In this episode of Media Mindset, we sit down with Mike Ladman, one of the industry's most respected Music Supervisors, to uncover the one obsession that propelled his career from band practice to big brand campaigns.

🎸 From his early days as a guitarist and band member, to how he broke into the ad world, Mike shares the key relationships, decisions, and moments that changed everything. If you're interested in music for advertising, sync licensing, or building a career in the creative industries—this is a must-watch.

🔑 In This Episode:

The turning point in Mike's career

How obsession with music became a superpower

The advice he has for aspiring music supervisors

A behind-the-scenes look at music in major ad campaigns

🎧 Subscribe for more interviews with industry leaders in music, media, and advertising: ‪@MediaMindsetTV‬

💬 Leave a comment below: What’s YOUR obsession that keeps you going creatively?


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🔗 Follow Mike Ladman:
https://www.instagram.com/ladmanmusic...

Ads we talked about:

Essentia Hydroboost H.O.R.S.E on a Horse:
https://www.youtube.com/watch?v=6BwfCl18Xu0

EPIC Tyson Fury v Francis Ngannou Promo:
https://www.youtube.com/watch?v=f-V0LwEptZ8&t

Paramount+ Super Bowl Spot :
https://www.youtube.com/watch?v=YKzk1h7qrj8

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#MusicSupervisor #MikeLadman #MediaMindset #TysonKuteyi#MusicForAds #AdvertisingIndustry #MusicCareer #SyncMusic #CreativeCareers #BehindTheScenes

💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media
/ @mediamindsettv

New episodes drop regularly—don’t miss out.

What’s it like to run the music for one of the biggest ad agencies in NYC and be a recording artist with hit songs of your own?

In this episode of Media Mindset, host Tyson Kuteyi sits down with Theresa Notartomaso, Director of Music Production at VML New York and artist behind @theresamusicofficial, to talk about the creative grind, executive pressure, and what it really takes to succeed in music, advertising, and both at once.

💡 Whether you're in traditional advertising, a creative trying to break in, or a music-maker looking for inspiration—this conversation delivers.

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🔑 In This Episode:

Theresa’s journey from songwriter to music exec

Behind-the-scenes of music in major ad campaigns

How to balance commercial work and personal artistry

Mindset shifts that helped her thrive in both

🔗 Follow Theresa: @theresamusicofficial
💬 Drop a comment: What's the hardest part about balancing creativity with your career?

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#TheresaNotartomaso #MusicInAdvertising #WomenInMusic #CreativeLeadership #VML #MediaMindset #SongwritingCareer #MusicSupervisor#Musicproduction#advertising#marketing

💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media
/ @mediamindsettv

New episodes drop regularly—don’t miss out.