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What’s it like to run the music for one of the biggest ad agencies in NYC and be a recording artist with hit songs of your own?
In this episode of Media Mindset, host Tyson Kuteyi sits down with Theresa Notartomaso, Director of Music Production at VML New York and artist behind @theresamusicofficial, to talk about the creative grind, executive pressure, and what it really takes to succeed in music, advertising, and both at once.
💡 Whether you're in traditional advertising, a creative trying to break in, or a music-maker looking for inspiration—this conversation delivers.
—
🔑 In This Episode:
Theresa’s journey from songwriter to music exec
Behind-the-scenes of music in major ad campaigns
How to balance commercial work and personal artistry
Mindset shifts that helped her thrive in both
🔗 Follow Theresa: @theresamusicofficial
💬 Drop a comment: What's the hardest part about balancing creativity with your career?
—
#TheresaNotartomaso #MusicInAdvertising #WomenInMusic #CreativeLeadership #VML #MediaMindset #SongwritingCareer #MusicSupervisor#Musicproduction#advertising#marketing
💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media
/ @mediamindsettv
New episodes drop regularly—don’t miss out.
By TysonWhat’s it like to run the music for one of the biggest ad agencies in NYC and be a recording artist with hit songs of your own?
In this episode of Media Mindset, host Tyson Kuteyi sits down with Theresa Notartomaso, Director of Music Production at VML New York and artist behind @theresamusicofficial, to talk about the creative grind, executive pressure, and what it really takes to succeed in music, advertising, and both at once.
💡 Whether you're in traditional advertising, a creative trying to break in, or a music-maker looking for inspiration—this conversation delivers.
—
🔑 In This Episode:
Theresa’s journey from songwriter to music exec
Behind-the-scenes of music in major ad campaigns
How to balance commercial work and personal artistry
Mindset shifts that helped her thrive in both
🔗 Follow Theresa: @theresamusicofficial
💬 Drop a comment: What's the hardest part about balancing creativity with your career?
—
#TheresaNotartomaso #MusicInAdvertising #WomenInMusic #CreativeLeadership #VML #MediaMindset #SongwritingCareer #MusicSupervisor#Musicproduction#advertising#marketing
💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media
/ @mediamindsettv
New episodes drop regularly—don’t miss out.