What happens when one of advertising's top creative leaders gets fired during a global pandemic?

In this episode of Media Mindset, host Tyson Kuteyi sits down with Greg Hahn, Founder of Mischief USA and former Chief Creative Officer of BBDO New York, to discuss his remarkable journey from journalism student to award-winning advertising executive and entrepreneur.

Greg shares the lessons he learned working at legendary agencies, creating Emmy-winning campaigns, leading creative teams, and ultimately building Mischief USA into one of the most talked-about agencies in the industry.

In this conversation, you'll learn:

• How Greg broke into advertising without attending portfolio school
• The importance of making yourself famous through your work
• Why getting fired led to his biggest opportunity
• How Mischief USA was launched during the pandemic
• The secrets behind building a strong agency culture
• Why chemistry matters more than pitches
• How to attract top creative talent
• Leadership lessons from decades in advertising
• The role of creativity, strategy, and storytelling in business success
  
  

Whether you're a creative professional, entrepreneur, marketer, agency owner, or aspiring founder, this episode is packed with practical insights and career-changing advice.

Subscribe to Media Mindset for more conversations with leaders in marketing, business, entrepreneurship, and creativity.

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