Having an online presence is one of the most important things you can do for your handmade business.

If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!

I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.

I also share the 5 things you need to get a handle on before you can start successfully selling your work online.

 

Quotes and highlights from this Episode:

* You need  to create an enticing, well functioning, cohesive and professional online shop.

* ‘An online shop takes time and dedication but it is worth it’. {Jess}

* You can accept orders while you sleep.

* You are more likely to be accepted by retailers.

* You don’t have to have heaps of stock already made.

* You can reach your ideal customer no matter where they live.

* You can start selling for a low initial cost.

* You can work and sell from the comfort of your new home.

* An online shop makes it easy for people to buy your work.

* A strong online presence is very important.

* The 5 things you need before you are ready to sell craft online?

* 1. An attractive and useful product.

* 2. A brand.

* ‘Smart business people quickly realise the power of branding in all that they do’. {Jess}

* Without constraints we have no boundaries or barriers.

* 3. The ability to take stellar product photos.

* ‘Your photographs will make or break your business’. {Jess}

* 4. A basic understanding of SEO (Search Engine Optimisation).

* 5. You need courage.

* ‘Without courage you won’t succeed’. {Jess}

* You need to believe in your brand, your products, and your photography.

 

Download/Listen to this Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)