In this episode of the Innovation Mindset Podcast, Mark McNees hosts Adam Hall, founder of So Flo Steals, a booming shoe-flipping business. Adam shares his entrepreneurial journey, from his high school days, navigating COVID challenges, to growing his venture into a six-figure business. He discusses his business model, marketing strategies, and plans post-graduation from the Jim Moran College of Entrepreneurship. Adam also talks about his family's pool company, his future expansion plans, and valuable insights about balancing studies and entrepreneurship. Please tune in to learn from Adam's experiences and gain inspiration from his story.

00:00 Introduction and Guest Welcome

00:45 Adam Hall's Background and Business Ventures

01:28 The Origin of SoFlo Steals

02:28 Understanding the Sneaker Resale Market

05:12 Marketing and Sales Strategies

10:08 Challenges and Lessons Learned

11:42 Reflections on College and Future Plans

12:56 Family Influence and Entrepreneurial Spirit

17:28 Final Thoughts and Advice

19:45 Conclusion and Podcast Sign-off